We’re building the demand generation firm we always wanted to work with when we were in house. Traditional agencies are too slow, too siloed, and too disconnected from revenue. They're caught in outdated models—prioritizing billable hours over results, creative over conversion, and activity over impact. We’re taking a radically different approach—blending deep marketing expertise with technical execution to build scalable, automated, and high-performing GTM systems.
The Role
We're looking for a Demand Capture Lead who can maximize conversion of marketing-generated demand into a qualified pipeline. This role bridges the gap between marketing and sales, ensuring leads are effectively qualified, routed, and converted. You'll design and optimize the systems, processes, and content that turn interest into revenue.
What You’ll Do
- Design & Implement lead qualification and scoring frameworks
- Create & Optimize conversion paths and lead nurture programs
- Develop & Execute sales enablement strategies and content
- Build & Manage lead routing and distribution workflows
- Create & Refine pipeline acceleration programs
- Partner with sales teams to optimize lead-to-opportunity conversion
- 7+ years experience in demand capture, sales enablement, or revenue operations
- Strong understanding of B2B sales processes and methodology
- Experience with CRM platforms and sales engagement tools
- Proven track record of improving lead-to-opportunity conversion rates
- Excellence in sales and marketing alignment
- Data-driven approach to optimization and performance improvement
- Strong project management and stakeholder communication skills
Tools & Technologies You'll Use
- CRM: Salesforce, HubSpot CRM
- Sales Engagement: Outreach, SalesLoft, Groove
- Lead Routing: LeanData, RingLead
- Conversational Marketing: Drift, Intercom
- Sales Intelligence: ZoomInfo, Apollo, LeadIQ
- Meeting Scheduling: Calendly, Chili Piper
- Sales Enablement: Highspot, Seismic
- Analytics: Salesforce Reports, InsightSquared
- Project Management: Asana, Monday, ClickUp
Experience with these specific tools is not required, but familiarity with similar technologies in each category is important. We value quick learners who can adapt to new tools and technologies.
Why Join Us?
- Be part of a high-growth agency redefining how B2B companies go to market.
- Work with cutting-edge tools and shape the future of GTM engineering.
- Collaborate with fast-moving, ambitious clients in SaaS and B2B tech.
- Opportunity to own and drive high-impact automation initiatives.
- Competitive compensation, flexible work environment, and a team that values innovation over bureaucracy.
- Comprehensive health benefits including health, dental, vision, and more.
- Fully remote culture
- Flexible work schedules
- Unlimited PTO and sick leave policies
- 401k company match
- Parental leave
- Work from home stipend
Top Skills
Compound Growth Marketing Boston, Massachusetts, USA Office
Boston, Massachusetts, United States, 02210
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