Dynatrace
Dynatrace enables flawless and secure digital interactions.
Waltham , MA
Hybrid

Senior Analyst, Digital Marketing

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Dynatrace is looking for a senior digital marketing analyst to join our growing digital marketing team. The ideal candidate would be passionate about creating data-driven, cross-channel insights to fuel our strategy and maximize the efficacy of our paid marketing and SEO programs. 

Responsibilities

  • Deep dive into large data sets and search for meaningful patterns, trends, and relationships across KPIs that lead to actionable findings and recommendations 
  • Connect the dots across channels through data (including paid advertising, website, search, email, and social) to provide a holistic view of marketing efforts and improve the customer journey
  • Process and analyze large and complex data as well as unstructured data 
  • Monitor business performance, including key customer segments and marketing metrics 
  • Oversee reporting for campaigns on a weekly basis, summarizing performance for executive stakeholders providing critical insights and optimization recommendations in an on-going basis 
  • Partner with digital teams to support cross-channel capabilities and improve overall customer journey 
  • Partner with internal stakeholders to understand key business goals that will inform measurement strategies
  • Ensure site measurement tools are consistently and accurately implemented, monitored, and updated
  • Monitor, update and tweak visually appealing / executive friendly reports and dashboards to improve efficiency and access to the data required to answer business questions
  • Communicate insights within cross functional teams to drive and influence change within the organization 
  • Use market trends and best practices to stay ahead of the curve and build cases for new initiatives
  • Convey needs to analytics implementation specialists for support with additional tracking implementation for deeper analysis

Qualifications

  • 7+ years of experience in digital analytics 
  • Bachelor’s degree 
  • Passion for digital marketing, technology, emerging trends in the digital landscape 
  • Familiarity with the digital advertising space and a passion for growing that interest into a career 
  • A detail-oriented approach with quantitative and research skills, and proven data interpretation capability
  • Experience communicating with internal and external stakeholders at a variety of levels 
  • Experience with marketing stack and web analytics platforms (GA360 or Adobe Analytics), data visualization (Tableau, BigQuery), tag management tools (Google Tag Manager)
  • Experience with data structure, dataLayer requirements, implementation, and tagging
  • Hand on experience with A/B testing and understanding of optimization methodologies 
  • Experience with attribution tools (e.g. Bizible) 
  • Understanding of CRM and marketing automation solutions

Dynatrace provides software intelligence to simplify enterprise cloud complexity and accelerate digital transformation. With AI and complete automation, our all-in-one platform provides answers, not just data, about the performance of applications, the underlying infrastructure and the experience of all users. That’s why many of the world’s largest enterprises trust Dynatrace to modernize and automate enterprise cloud operations, release better software faster, and deliver unrivaled digital experiences.

 

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected]. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.


Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee or go to the gym. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Employee resource groups
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Our values
We keep things simple. Common sense has guided our journey and enabled us to grow and excel. As we’ve developed, we've identified three pillars that define and embody our culture:

Innovate with Passion
We build innovative solutions and creative approaches to our business across all functions to benefit our stakeholders. Our passion is fueled by our profound curiosity, inspiration, and desire to drive positive change.

Engage with Purpose
We aspire to fulfill our mission by committing to excellence and delivering meaningful customer value. We collaborate and communicate effectively to reach our shared goals and aid our customers in achieving their objectives. We listen with empathy, encourage diverse perspectives, act with kindness, and foster an environment where every Dynatracer can have an impact.

Win with Integrity
We deliver results through honesty, transparency, and accountability. We compete with tenacity while upholding the highest ethical standards and respect for our customers, partners, and colleagues. We constantly learn from feedback, celebrate with humility, and strive for excellence.

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