Customer Marketing Manager

Veriforce LLC is a leading provider of comprehensive workforce management solutions, specializing in contractor and employee qualification and safety compliance. Our innovative technology platform and industry expertise enable organizations to streamline compliance processes, mitigate risk, and ensure the safety and competence of their workforce. With a commitment to excellence and a focus on customer success, Veriforce is trusted by leading companies across various industries to manage their workforce compliance needs effectively.

The objective of the Customer Marketing Manager at Veriforce is to increase the value that customers see, so they will be motivated to engage more and expand their usage of our products, services, and exceptional team. In addition, the Customer Marketing Manager will continue to build a multi-channel engagement program at a scale that helps drive consistent messages that drive customer engagement and satisfaction.

Among the many departments the Customer Marketing Manager will work with, a successful candidate will work in lockstep with our Sales and Customer Success teams to gain an in-depth understanding of our customer network, potential growth opportunities, and meaningfully contribute to customer loyalty.

Responsibilities

• Fuse business strategy, operational insight, tactical execution, and data analytics to gain a deep understanding of our customers.
• Drive customer lifetime value through measurable, actionable, and scalable motions to increase product usage and reduce product churn.
• Generate existing customer expansion opportunities: Develop and execute customer cross-sell and upsell campaigns, along with tracking and reporting mechanisms to highlight campaign success and learnings.
• Lead customer enablement initiatives to ensure the best customer experience to drive customer adoption and create additional value through upselling and cross-selling.
• Partner with Customer Success on programs to move customers through the customer journey
• Monitor the marketplace to keep ahead of best practices, best-in-class vendor opportunities, and strategies of our competitors and other leading marketers.
• Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
• Activate customer base as ambassadors: Turn our customers into promoters of our brand by building out testimonials and case studies.
• Work with the Product Marketing Team to help communicate and drive adoption of new product launches
• Collaborate with Product and CS to prioritize and drive product adoption.
• Perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a segmentation strategy within our current customer base
• Define and own goals, objectives, KPIs, and monthly budget and revenue forecasts, plus monitor and meet targets on a monthly, quarterly and annual basis
• Oversee customer communications through complex behavior flows via email and in product messaging while managing retention efforts
• Closely monitor email and other campaign performance, as well as implement plan modifications for optimal results
• Regularly identify trends in targeted marketing and CRM strategies to glean insights on best practices and innovative ideas around customer retention
• Drive learning and optimization through experimentation, creative iteration, and testing.

Qualifications

• 8+ years of B2B Marketing experience with a focus on retention and expansion ideally withing SaaS or enterprise technology.
• Bachelor’s degree in Marketing, Business, Economics, or a similar field.
• Experience in both B2B SaaS sales-assisted and self-service motions
• Proven success in campaign planning and execution, including multi-channel strategies that drive lead generation, engagement, and conversion.
• Deep understanding of digital and traditional advertising, events, social media, marketing automation platforms, CRM systems, and analytics tools.
• Demonstrated analytical skills with the ability to take large sets of data and make sensible decisions.
• A strong communicator who is comfortable developing and presenting marketing strategies and campaign performance to team members and senior leaders
• Familiarity with martech stacks, including email, in-product messaging, personalization, and A/B testing platforms

This role is ideal for a strategic, results-driven marketer who thrives in high-growth, data-driven environments and is eager to take ownership of executing a customer expansion marketing strategy.

Here are just a few of the great reasons you should join our team!

• We are mission-focused and mission-driven to help bring worker home safe every Our training products and compliance platform help keep workers safe.
• Work with a global team! We have colleagues and customers across North America and overseas.
• Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
• Veriforce provides
  • 100% paid employee medical and dental insurance
  • Monthly contributions to Health Savings Accounts
  • A 401(k) match that is immediately fully vested
  • Outstanding time off benefits
  • Paid time off for volunteer activities
  • Remote work

All job offers will be contingent on successful completion of a drug screen and background check.