Customer Advocacy Marketing Manager

We're humans who simply think computers should do more work.

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Job posted: 10/8/25
Location: Americas

Hi there!

Zapier is looking for a Customer Advocacy Marketing Manager to champion customer voices and transform their stories into powerful marketing campaigns and sales assets. This role sits at the intersection of storytelling, relationship-building, and strategic enablement.

You’ll lead our advocacy storytelling engine: sourcing, creating, and scaling customer content across campaigns, events, and channels. You’ll partner closely with Sales, Marketing, and Customer Success to ensure customer stories not only inspire but also drive measurable business results.

If you want to advance your career at a fast-growing, profitable, impact-driven company, read on…

• Our Commitment to Applicants

• Culture and Values at Zapier

• Zapier Guide to Remote Work

• Zapier Code of Conduct

• Diversity and Inclusivity at Zapier

You have 5+ years of experience in customer marketing, advocacy, or a related role where you’ve partnered closely with sales, marketing, and customer success to elevate customer voices.

🎥 You're skilled at storytelling and copywriting, creating compelling case studies, short-form content, and campaign-ready messaging.

💡 You’re driven by customer connections and are passionate about elevating customer voices and leveraging their stories to inspire, educate, and drive results.

🌐 You’ve worked with go-to-market teams to turn customer stories into pipeline-driving assets and led webinars or digital events that showcase customer success while building credibility for your product.

⚡ You embrace an AI and automation mindset to streamline workflows, scale advocacy, and accelerate content creation.

🤝 You know how to build strong relationships with customers and internal stakeholders alike—balancing strategic goals with trust and authenticity.

📈 You’re data-savvy, using insights from sales engagement, campaign performance, and customer feedback to shape your strategy and measure success.

• Own the customer story process from beginning to end, bringing each to market with a portfolio of assets like landing pages, sales collateral, templates, videos, and webinars.

• Work cross-functionally within marketing and GTM to support regular advocate participation in marketing programs, including identifying new opportunities to embed customer advocacy into key initiatives

• Lead customer-facing webinars and virtual events that drive awareness, generate leads, and expand product usage through real customer use cases.

• Maintain and evolve the Customer Content Library to improve the user experience and use of content.

• Use AI and automation to streamline story sourcing, content creation, internal distribution, and other processes.

• Provide ongoing enablement to internal teams, equipping them with the knowledge and tools to effectively use customer stories and references at every stage of the customer journey.

• Own G2 Crowd campaigns to increase customer review volume and quality.

• Launch and manage a customer sales reference program, including identifying, recruiting, and enabling reference customers to support sales opportunities and strategic initiatives.

• Act as an internal expert on customers, surfacing customer stories, use cases, and feedback based on your deep understanding of how they use Zapier and AI.

• Work closely with customer success and account teams to nurture advocate relationships and turn promoters into champions.

• Drive ongoing optimization by testing, measuring, and iterating, leveraging results to experiment with new formats and enhance programs.

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier prioritizes the security of our customers' information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

Compensation Range: $128.2K - $192.4K