CRO Specialist

The Role
As the sole CROer based in the Austin office, you will be a very important player in our American office. Candidates must have a high level of organization and communication skills, with experience of collaboration across time zones a benefit.
You will be responsible for optimising our landing pages, building your own test pipelines, managing website content and helping solve important business challenges using online experimentation.
Collaborating with other members of your subdivision, as well as the tech team, will help you generate and implement solutions for conversion blockers you have identified through data analysis, both quantitative and qualitative. Generating the best ideas will take creativity, lateral thinking and the ability to combine insights from multiple sources.
What we're offering you:

• Summer Fridays
• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
• Hybrid working - 3 days a week in the office
• Closed for Christmas holidays - Extra days not taken from your annual holiday allowance.
• Work from anywhere for 2 weeks a year
• Access to the full CXL suite of training minidegrees and training courses.
• Benefits allowance for health, dental and vision coverage
• 401k match
• Parental leave policies
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• 2 charity days a year
• Free snacks and drinks when in the office

Our Team
MVF is looking for an experienced CRO Specialist to join our award-winning marketing department. We are one of the world's largest customer acquisition businesses, headquartered in London, and for the last 4 years we have been building out our Austin marketing team with huge growth ambitions over the coming years. With annual marketing spend of over $75M and a team of 90 digital marketing experts at the forefront of new technology, we really are industry leaders when it comes to paid marketing and CRO. We're now looking for someone to come on board to maintain, optimize and level up our user journeys in the US as we continue to grow and invest into this key market.
Responsibilities:

• Take ownership of a number of landing pages that generate $100,000s of monthly revenue.
• Maintain a pipeline of test ideas, and prioritise accordingly using the MVF prioritisation scoring system, supported by quantitative and qualitative data.
• Create data-driven hypotheses for each test that you set live, explaining what problems are being addressed and why the solution should work.
• Follow the CRO methodology, which includes: Insights, Ideas, Prioritisation, Creative, Experiments, Conclusions.
• Diagnose and analyse key conversion blockers across our websites using data from multiple sources, including Google Analytics, Hotjar, Optimizely and others.
• Document results and share learnings with the CRO team and the wider business.
• Work closely with the marketing operations and sales teams to ensure our user journeys are up to date and build landing pages for new campaign launches.
• Consult with stakeholders from sales, marketing, UX, tech, strategy and contact centre to solve business problems involving our user journeys.
• Collaborate with Tech and Product to deliver and implement more complex test ideas
• Utilise LLMs and AI within experimentation design

Our Ideal MVFer:

• Has a strong understanding of hypothesis generation and the testing cycle in similar CRO programmes.
• Uses data, statistics and numbers to spot trends and help solve problems. Experience with GA4 is a strong bonus.
• Is comfortable communicating and collaborating with teams working in UK time zone.
• Is meticulous and has strong attention to detail, whether that's with page design, data or content copywriting.
• Is efficient and committed to delivering tasks on time by being proactive and showing initiative.
• Has a working knowledge of LLMs like Claude, Gemini and Lovable, and has experience integrating this into their work.
• Enjoys collaborating with others to pitch in and problem solve, and can also confidently solve problems independently. This role will require a combination of both.
• Is eager to learn, try new things, be flexible and keen to develop.
• Is naturally inquisitive and wants to understand not only how things work, but how they can be made better.
• Is motivated and passionate about driving commercial growth through experimentation and optimisation of our user journeys.
• Has direct experience running A/B tests on pages with Optimizely or a similar tool.
• Has experience in website design, user/customer experience, digital marketing or user psychology.
• Has experience with WordPress, Optimizely, Microsoft Clarity, LogRocket, GA4 and Looker (or similar tools).

About MVF
MVF powers growth for our clients by connecting them to potential customers.
The digital marketing landscape is complex and constantly evolving. Businesses need experts who are tracking that evolution and finding new ways to innovate and win.
This is where MVF comes in. We match readers, buyers & business leaders with the brands & companies that make the products and services they need.
We do this by building relationships with potential customers at each stage of the marketing funnel by offering insights, information, and tools to help them learn more about the things they're interested in. We build profiles on our audiences, guide them through purchase decisions, and ultimately connect them to the right products/services when they are ready to buy. Our clients trust us as experts in lead generation, which frees up their time to do what they do best.
Diversity, Equity and Inclusion
Diversity, Equity and Inclusion are the foundation for MVF to build, promote and sustain a culture of trust, safety, growth and belonging where everyone can thrive. Our DEI guiding principles underpin how we build our teams, develop our talent, provide a fair working environment and create an ambitious company that reflects the diversity of our employees, customers, clients and partners, globally.
As an equal opportunities employer, we encourage all MVFers to respect, value and celebrate our differences, and commit to actions that ensure that we can belong and be authentic at MVF, without limitations or barriers.
We're committed to providing support and/or adjustments to those who may need them during employment. If you consider yourself someone who may need support or adjustments, please speak with your Line Manager, Department DEI Ambassador or People Partner.
We are diverse by nature, but inclusive by choice.