CRM & Marketing Automation Manager

1GLOBAL is a technology-driven global mobile communications provider dedicated to empowering enterprises worldwide to unlock the full growth potential of mobile connectivity. With a best-in-class telecom technology platform, a comprehensive suite of globally viable regulatory licenses, and privileged access to the telecom wholesale market, 1GLOBAL is uniquely positioned to deliver seamless compliance and connectivity solutions. Serving the world’s leading banks, corporations, and digital-first businesses—including neo-banks, travel companies, and payment service providers—1GLOBAL connects over 43 million devices globally.

 
With 2024 full-year revenue exceeding US$100 million and in line to exceed US$200 million in FY25, 1GLOBAL is a profitable business generating significant cash flows to fund its ongoing investments in infrastructure, transformation, and growth. 2024 saw major client wins and marked 1GLOBAL’s evolution from a multi-market telecommunication provider to a global technology-driven mobile connectivity powerhouse.

 
Established in 2022 by experienced tech founders and entrepreneurs Hakan Koç and Pyrros Koussios, 1GLOBAL is a European technology leader driving digital transformation in the global telecommunications market. It operates as a fully regulated Mobile Virtual Network Operator (“MVNO”) in ten countries and as a regulated telecommunications operator in an additional 31 countries. Headquartered in the Netherlands, with world-class R&D hubs in Lisbon, Berlin, and São Paulo, 1GLOBAL employs over 450 experts across 15 countries.

The Role

As the CRM Manager at 1GLOBAL, you will be responsible for overseeing all aspects of our Customer Relationship Management (CRM) system, with a focus on optimising Net Promoter Score (NPS), review collection, transactional communication, and campaign emails. Additionally, you will play a crucial role in managing B2B mailings and nurturing campaigns aimed at fostering long-term relationships with our clients.

What you will do:

• Transactional Communication: Oversee the design and execution of transactional emails, ensuring they are timely, personalised, and optimised for engagement and conversion.
• Campaign Emails: Plan, create, and execute targeted email campaigns aimed at various segments of our customer base, driving engagement, retention, and upsell opportunities.
• B2B Mailings: Develop and manage communication strategies tailored to our B2B clients, including newsletters, product updates, and educational content, to nurture relationships and drive business growth.
• Nurturing Campaigns: Design and implement automated nurturing programmes that guide leads and prospects through the sales funnel and improve conversion rates.
• CRM Data Management: Implement effective processes to maintain and optimise the Salesforce database, including supporting the migration from HubSpot Marketing Hub to Salesforce Marketing Cloud, and ensuring data is accurately integrated, processed, and organised across both platforms.
• Segmentation and Targeting: Develop and apply segmentation strategies to reach the right audiences with relevant messaging and improve campaign performance.
• Conversion and Channel Analytics: Evaluate the effectiveness of conversion channels and continuously optimise lead nurturing and engagement activities for improved ROI.
• Data Analysis and Reporting: Utilise CRM analytics to define, track, and report on key performance KPIs, generating actionable insights to inform decision-making and campaign improvements.
• Cross-Functional Collaboration: Work closely with marketing, sales, sales operations, customer service, and key stakeholders across business units to align CRM and email activities with wider business goals.
• Stakeholder Enablement: Communicate challenges, opportunities, and recommendations clearly to various internal audiences, demonstrating strong communication and teaching skills to enhance adoption and understanding.

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in CRM management, preferably in a B2B environment.
• Proficiency in CRM platforms (Salesforce Marketing Cloud & HubSpot) and email marketing tools.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Creative thinker with a strategic mindset and a passion for driving customer engagement and loyalty.
• Exceptional communication skills, both written and verbal, with the ability to tailor messaging to different audiences.
• Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment.

Why 1GLOBAL?

• Growth Opportunities: Advance your career in one of the fastest growing telecommunications companies, expanding over 100% year-on-year under the leadership of successful tech entrepreneurs.
• Major Transaction Exposure: Be in the driver’s seat for transactions that will have an impact on the future telco industry.
• Work with a Talented Team: From the Board and the Founders to the Senior Management Team, you will collaborate daily with the most capable and renowned external advisors, and constantly being exposed to talented and driven individuals.
• Dynamic Work Environment: Thrive in a collaborative, fast-paced workplace where innovation is encouraged, and every contribution counts.
• Professional Development: Work alongside industry experts to enhance your skills and knowledge in a cutting-edge field.
• International Experience: Gain opportunities to work in different 1GLOBAL offices around the world as you grow within the company.
• Open Communication Culture: Join a team where your ideas are heard, and open dialogue is encouraged, fostering a supportive and transparent work environment.
• Get Things Done Attitude: Be part of a results-driven team that values efficiency, creativity, and the drive to make a tangible impact in the industry.

1GLOBAL is an equal opportunity employer, we value your character as much as your talent. Diversity drives our innovation, and we offer a collaborative, dynamic, and international work environment. We are excited for you to join our mission to revolutionise connectivity globally.