The role involves overseeing CRM and marketing automation, ensuring data integrity, guiding regional marketing strategies, and coordinating with global teams for campaign optimization.
Grow with us
About the role
We are looking for an experienced Digital Marketing Manager - CRM & Marketing Automation to bridge global, regional, and local marketing teams across Europe, Middle East & Africa (EMEA). You will ensure marketing automation and CRM systems are used effectively to drive business impact, streamline processes, and support both marketing and sales initiatives.
This is not a hands-on admin or developer role. The ideal candidate understands how Marketo (or similar marketing automation platforms) interacts with Salesforce, translates global setups into practical regional use, and drives actionable insights from data.
Key responsibilities:
Marketing Automation & CRM
• Act as a bridge between EMEA Digital Marketing, Customer-Facing Marketing Teams, Global Marketing, and M&C Hub.• Translate EMEA marketing needs into actionable requirements and coordinate with global teams on system updates and best practices.• Support lead lifecycle management, campaign automation, and audience segmentation.• Guide regional adoption of global marketing automation workflows and CRM processes.• Ensure platforms are used to drive engagement, pipeline, and revenue.
Data, Governance & Insights
• Oversee data quality, integrity, and governance across marketing automation and CRM systems.• Monitor and analyze data to generate insights that drive campaigns, segmentation, and regional performance.• Ensure GDPR compliance and support consent management across EMEA.• Serve as the main contact for data-related questions in the region.
Performance & Analytics
• Define KPIs and measurement frameworks with marketing teams.• Track campaign performance, funnel metrics, and pipeline contribution; provide recommendations for optimization.• Support reporting and dashboards for transparency and actionable insights.
Digital Marketing Responsibilities
• SEO: On-page optimization, keywords, metadata, and technical SEO coordination.• SEM: Paid search execution, optimization, and performance reporting.• Social Media Marketing: Coordination of organic and paid campaigns with regional teams.• Email Marketing: End-to-end management through Marketo including templates, nurture flows, re-engagement programs and personalization.• Data & Analytics: Cross-channel performance tracking, dashboards, and actionable insights.• Influencer & Affiliate Marketing: Support tracking, attribution, and performance measurement.• Programmatic Advertising: Monitor audience strategy, campaign tagging, and data integrations.• Web UX/UI: Partner with product and web teams to improve experience, conversion paths, and testing programs.
What you bring:
• 4+ years in Marketing Operations, Marketing Automation, or CRM.• 5+ years across digital marketing responsibilities as described above.• Hands-on experience with Salesforce and Marketo (or similar platforms).• Strong understanding of lead lifecycle management, campaign automation, and funnel optimization.• Experience with attribution models, reporting dashboards, and generating actionable data insights.• Familiarity with APIs, middleware, and system integrations (not expected to develop).• Ability to work cross-functionally and translate EMEA business needs into global initiatives.• Comfortable in a large, matrix organization.• Highly analytical, detail-oriented, and committed to operational excellence.• Experience supporting large-scale events is a plus.
This role has an EMEA scope, with flexibility on the hiring location based on where the successful candidate is based
Why join Ericsson?At Ericsson, you'll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what's possible. To build solutions never seen before to some of the world's toughest problems. You'll be challenged, but you won't be alone. You'll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What happens once you apply? Click Here to find all you need to know about what our typical hiring process looks like.Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.
Req ID: 780933
About the role
We are looking for an experienced Digital Marketing Manager - CRM & Marketing Automation to bridge global, regional, and local marketing teams across Europe, Middle East & Africa (EMEA). You will ensure marketing automation and CRM systems are used effectively to drive business impact, streamline processes, and support both marketing and sales initiatives.
This is not a hands-on admin or developer role. The ideal candidate understands how Marketo (or similar marketing automation platforms) interacts with Salesforce, translates global setups into practical regional use, and drives actionable insights from data.
Key responsibilities:
Marketing Automation & CRM
• Act as a bridge between EMEA Digital Marketing, Customer-Facing Marketing Teams, Global Marketing, and M&C Hub.• Translate EMEA marketing needs into actionable requirements and coordinate with global teams on system updates and best practices.• Support lead lifecycle management, campaign automation, and audience segmentation.• Guide regional adoption of global marketing automation workflows and CRM processes.• Ensure platforms are used to drive engagement, pipeline, and revenue.
Data, Governance & Insights
• Oversee data quality, integrity, and governance across marketing automation and CRM systems.• Monitor and analyze data to generate insights that drive campaigns, segmentation, and regional performance.• Ensure GDPR compliance and support consent management across EMEA.• Serve as the main contact for data-related questions in the region.
Performance & Analytics
• Define KPIs and measurement frameworks with marketing teams.• Track campaign performance, funnel metrics, and pipeline contribution; provide recommendations for optimization.• Support reporting and dashboards for transparency and actionable insights.
Digital Marketing Responsibilities
• SEO: On-page optimization, keywords, metadata, and technical SEO coordination.• SEM: Paid search execution, optimization, and performance reporting.• Social Media Marketing: Coordination of organic and paid campaigns with regional teams.• Email Marketing: End-to-end management through Marketo including templates, nurture flows, re-engagement programs and personalization.• Data & Analytics: Cross-channel performance tracking, dashboards, and actionable insights.• Influencer & Affiliate Marketing: Support tracking, attribution, and performance measurement.• Programmatic Advertising: Monitor audience strategy, campaign tagging, and data integrations.• Web UX/UI: Partner with product and web teams to improve experience, conversion paths, and testing programs.
What you bring:
• 4+ years in Marketing Operations, Marketing Automation, or CRM.• 5+ years across digital marketing responsibilities as described above.• Hands-on experience with Salesforce and Marketo (or similar platforms).• Strong understanding of lead lifecycle management, campaign automation, and funnel optimization.• Experience with attribution models, reporting dashboards, and generating actionable data insights.• Familiarity with APIs, middleware, and system integrations (not expected to develop).• Ability to work cross-functionally and translate EMEA business needs into global initiatives.• Comfortable in a large, matrix organization.• Highly analytical, detail-oriented, and committed to operational excellence.• Experience supporting large-scale events is a plus.
This role has an EMEA scope, with flexibility on the hiring location based on where the successful candidate is based
Why join Ericsson?At Ericsson, you'll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what's possible. To build solutions never seen before to some of the world's toughest problems. You'll be challenged, but you won't be alone. You'll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What happens once you apply? Click Here to find all you need to know about what our typical hiring process looks like.Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.
Req ID: 780933
Top Skills
Marketo
Salesforce
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