400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re on a mission to transform how women experience health and wellness. As a Creative Producer, you’ll deliver high-performing video creatives for Meta platforms (Facebook, Instagram) within our App Pod. You’ll play a pivotal role in driving high-volume creative production pipelines, ensuring assets are optimized for Paid UA campaigns at pace and scale.
Why join us? You’ll work alongside a collaborative team to craft innovative and data-driven creative work. If you’re passionate about using your creativity to drive results and make a real impact, we want to hear from you!
Your Experience
Must have:
- Minimum 3 years’ experience in creative production for UA/Paid Social campaigns
- Proven success in high-performing, high-volume creative environments (brands/agencies)
- Strong knowledge of Meta ad formats and guidelines
- Portfolio showcasing video-first creatives for acquisition campaigns
- App marketing experience is a big plus
- Organized, detail-oriented, and adaptable to fast-paced environments
What you'll be doing:
- Produce and deliver video-first creatives (UGC, motion, hybrid formats) tailored for Meta placements (Reels, Stories, Feed)
- Contribute to sprint planning sessions with Creative Strategists and UA Managers, aligning production priorities with campaign goals
- Support in preparing and executing creative briefs for Paid UA campaigns on Meta platforms
- Rapidly iterate creatives based on performance metrics (ROAS, CTR, CPA) and platform insights
- Conduct competitor ad audits and stay current on Meta best practices and trends
- Work closely with UA and analytics teams to integrate creative learnings into campaign strategies
- Maintain high-volume creative pipelines, ensuring efficient delivery without sacrificing quality
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
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