Creative Marketing Strategist, Lead Generation

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
We're seeking an experienced marketing manager to lead the creative strategy for our Lead Generation program on the Demand Generation team. This will focus on driving measurable growth in leads and marketing-qualified leads (MQLs) through performance creative across paid channels.
You'll lead the end-to-end creative process, from insight gathering and ideation to concept development, testing, and iteration. You'll also help evaluate and integrate AI-powered tools into creative workflows, unlocking new levels of scale and efficiency. As a senior member of the team, you'll collaborate closely with channel leads, product marketing, CRO, analytics, and design to build and scale creative systems that deliver results across key verticals such as restaurants, retail, and professional services.
This role reports to the Creative & Optimization Lead and will play a key part in long-term planning, experimentation strategy, and stakeholder alignment across our growth ecosystem.
You Will

• Lead Creative Strategy for full-funnel lead generation campaigns across paid social, programmatic, SEM, native, and emerging media formats.
• Develop informed messaging and creative concepts that reflect the pain points, motivations, and journeys of small business owners across target industries.
• Own creative briefing and execution in partnership with designers and production partners, ensuring work is high-impact, brand-aligned, and conversion-optimized.
• Identify and operationalize AI tools that accelerate ideation, asset production, personalization, and optimization. Lead adoption of generative AI, automation frameworks, and predictive content tools where appropriate.
• Define and own creative KPIs, tying work directly to performance metrics such as lead volume, cost per MQL, and conversion rate. Monitor results, synthesize learnings, and iterate for continuous improvement.
• Partner with analytics, channel and CRO teams to extract actionable insights, validate hypotheses, and inform creative testing strategies.
• Create scalable systems: Develop modular content frameworks, creative testing roadmaps, and documentation to improve creative velocity and repeatability.
• Influence and align with senior stakeholders across marketing, product, brand, and sales. Present creative strategy with clarity and data-backed rationale.
• Contribute to quarterly planning and strategic initiatives across growth and product marketing to align creative with broader business goals.
• Mentor and guide teammates and cross-functional partners, upholding a high bar for creativity, craft, and performance.

You Have

• 6-8 years of experience in creative strategy, performance marketing, or growth marketing, preferably in B2B SaaS
• Demonstrated success driving lead generation and MQL performance through insight-led, high-converting creative
• Deep understanding of paid acquisition platforms and creative best practices for social, programmatic, and SEM
• Experience tailoring creative to specific buyer personas and industry verticals
• Fluency in creative data analysis - able to interpret performance metrics, extract learnings, and adjust strategy accordingly
• Strong collaboration skills; experienced in influencing cross-functional and senior stakeholders
• Excellent writing and storytelling ability, with a knack for simplifying complex ideas into compelling, actionable creative
• Familiarity with testing frameworks, experimentation roadmaps, and CRO principles.
• Hands-on experience with AI tools and a clear point of view on how they can be applied in creative workflows is a plus
• Background in small business marketing or direct response content is a plus
• Experience with marketing automation tools (e.g., Marketo), CRM (Salesforce), and data platforms (e.g., GA, Looker) is a plus

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$135,200 - $202,800 USD
Zone B:
$125,800 - $188,600 USD
Zone C:
$119,000 - $178,400 USD
Zone D:
$108,200 - $162,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.