Creative Director

Job Description SummaryWe are seeking an experienced strategic, creative, and analytical Creative Director to help evolve and implement GE HealthCare’s global brand as we continue to grow. This role will guide the brand’s creative and strategic direction, ensuring alignment with business goals within our target audience across the MedTech industry. The ideal candidate will bring a deep understanding of creative design and brand execution across multiple brand touchpoints. The candidate must have experience managing creative teams and agencies and may have the potential to lead an internal brand agency in the near future.
The Creative Director will report to the Corporate Brand Management, Senior Director and will work closely with the Senior Brand Governance Specialist, the Marketing Activations Director, and the Director of Global Content and Thought Leadership Strategy to ensure the brand is effectively brought to life through integrated brand campaigns, thought leadership content, social media activations, and site branding initiatives etc. Together, they will ensure that all marketing activations reflect and reinforce the brand’s positioning and purpose.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Key Responsibilities

• Brand Development: Continue to evolve the brand’s identity, purpose, positioning, and architecture to support business objectives and market differentiation.
• Brand Platform Implementation: Oversee the creation and rollout of brand platforms, ensuring consistency and impact across all channels and touchpoints.
• Brand Governance support: Champion brand consistency across internal and external communications, marketing materials, and customer experiences.
• Performance Measurement: Develop KPIs and analyze the effectiveness of brand initiatives, using data to optimize creative execution.
• Cross-Functional Collaboration: Partner with the Brand Messaging and Activation teams to ensure the brand strategy is embedded in all campaign development and execution.
• Agency & Team Leadership: Manage relationships with external brand and creative agencies; prepare to build and lead an internal brand agency team in the future.
• Project Management: Prioritize work and resources across engagements based on short and long-term needs; develop production schedule in project management tool.

Qualifications

• Bachelor’s degree in Graphic Design, Art, Marketing, or related field.
• 7+ years of experience in strategic art direction as a creative designer/art director working to develop creative concepts from the ground up leveraging the companies’ brand attributes —preferably within the Healthcare or MedTech industries.
• Fortune 500 company experience – working with big brands to create a brand experience across several brand touchpoints and key stakeholder groups.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proven experience managing brands and creative agencies.
• Project management skills with the ability to manage creative team using a workflow project management tool.

Requirements:

• Strong strategic thinking, analytical, and problem-solving skills.
• Ability to communicate professionally helps influence and secure critical inputs at multiple levels in the organization.
• Excellent communication and presentation abilities.
• Demonstrated leadership and cross-functional collaboration skills.
• Detailed, with an attention to producing a quality product.
• Ability to operate under pressure, within tight deadlines and in a dynamic environment.
• Agile, with a proven ability to manage multiple projects simultaneously; extremely attentive to deadlines and processes and strives to drive business results.
• Open-minded quick learner who’s able to adapt to rapidly shifting expectations and stakeholder goals.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
 

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $141,600.00-$212,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Application Deadline: November 14, 2025