Creative Director - Growth / Experiential

Who We AreAt Left Field Labs, we turn complex concepts, emerging technologies, and often ambiguous challenges into irresistible experiences people can see, touch, and understand. Experiential moments where abstract ideas become clear, irressistible, and tangible.

Our positioning is simple:

We Make It Real.

We’re looking for a Creative Director who can do exactly that → shape bold ideas, tell the story that sells them, and lead — not dictate — teams to bring them to life.

THE WORK

This role sits inside our GROWTH & NEXT Pods, working across some of the most ambitious and creatively open territory in the industry:

• Experiential environments — brand worlds, immersive spaces, permanent and touring installations
• Themed entertainment — narrative environments, attraction concepts, destination experiences
• Brand activations — moments that earn attention, build belief, and convert audiences into advocates
• Interactive and technology-enabled work — experiences where the audience participates, not just observes

You’ll lead creative across the full arc: from early pitch and concept development through to final execution. That means being as sharp in a competitive pitch room as you are on a build site walkthrough.

HANDS-ON CRAFT

This isn’t a role for someone who only directs from a distance.

We want someone who can get into the work — who can open a file, shape a frame, and contribute meaningfully to what’s on screen or in the room. Specifically, we’re looking for hands-on fluency in:

• Graphic and/or digital design — Visual systems, spatial graphics, concept visualization, motion
• 3D — Environmental modeling, spatial concept development, real-time rendering

Both is exceptional. One is the floor. Either way, your hands-on capability should show up in how you direct, how you review, and how quickly you help a team find the right answer.

THE QUESTION WE CARE ABOUT

AI is everywhere.

Clients use it. Teams use it. Partners use it. So do we.

The real question isn’t whether you use AI — it’s how you use it to gain an advantage.

We want to understand:

• How AI expands your creative exploration
• How it helps you uncover insights others miss
• How it strengthens ideas instead of flattening them
• How it accelerates thinking without outsourcing judgment

In short: How does AI make you a better Creative Director, not just a faster one? (or a lazier one.)

TABLE STAKES

There are fundamentals every Creative Director here must bring.

• • Great Work — A portfolio of ideas that live beyond the slide deck. Work that exists in environments, systems, installations, or interactions. Show us things that were actually built.
  • Pitch Leadership — You know how to shape and sell ideas in competitive environments. You understand what converts opportunity into business — and you can carry a room.
  • Storytelling — You craft narratives that capture attention, build belief, and move clients to act. From concept decks to client presentations, your work reads and performs.
  • Team Leadership — You elevate the people around you. Clear direction, strong taste, and the generosity to help others do their best work. Not a gatekeeper. A multiplier.
  • Taste & Clarity of Vision — You understand the difference between novelty and meaning, spectacle and substance. You push for both.

BACKGROUND & EXPERIENCE

Experience across two or more of the following areas will set you apart:

• Experiential marketing and brand activations at scale
• Themed entertainment, attraction design, or narrative environment development
• Permanent or touring installations
• Technology-forward or interactive experience design
• Cultural moments; festivals, tentpoles, world’s fairs, fan experiences 

We’re less interested in a single lane and more interested in someone who has genuine range  and the creative ambition to push further in each direction.

The salary range for this role is $150,000-$200,000. This range is only applicable for jobs to be performed in Culver City, California. This is the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.