Copywriter

What You'll Do:

Primary Focus — SEO Blog Content

Write SEO-optimized blog articles from pre-built outlines provided by the marketing team, covering topics across investing fundamentals, Halal/Shariah-compliant investing, retirement, market commentary, and product education.

Translate keyword research and search intent into clear, engaging long-form content (typically 800–2,500 words) that ranks and converts.

Apply on-page SEO best practices — H-tags, meta titles and descriptions, internal linking, alt text, and structured formatting for featured snippets.

Maintain a consistent publishing cadence and own multiple drafts in flight, working closely with editors, SEO leads, and Compliance reviewers.

Cross-Channel Copy

Beyond the blog, you'll write copy for (but not limited to):

Landing pages — product, campaign, and lifecycle pages designed to convert.

Social media — captions, snippets, and short-form copy across Instagram, X, LinkedIn, TikTok, and YouTube.

Carousels and static creative — partnering with designers to write narrative-driven multi-frame posts and single-image creative.

Video scripts — short-form (Reels/Shorts/TikTok) and long-form (YouTube, explainers) scripts with clear hooks, beats, and CTAs.

Paid ad copy — Meta and Google Ads (search, display, performance max), including headlines, descriptions, and primary text variants for A/B testing.

Lifecycle and CRM — occasional support on email subject lines, push notifications, and in-app messaging when needed.

Compliance & Brand

Partner closely with Compliance and Legal to ensure all marketing content meets SEC, FINRA, and internal disclosure requirements before publication.

Turn around compliance revisions quickly — you understand that in a regulated environment, speed and precision in handling redlines is a core competency, not an afterthought.

Uphold the Wahed brand voice across every surface, and help refine it as the U.S. business grows.

What You'll Bring:

Required

3–5 years of professional copywriting experience, with a meaningful portion at a U.S. fintech, wealth, or financial services company (RIA, broker-dealer, neobank, robo-advisor, brokerage, or similar).

Hands-on experience writing under SEC / FINRA oversight — you understand what compliant marketing language looks like, what to avoid (performance promises, testimonials misuse, unbalanced claims), and how to revise quickly under a compliance review cycle.

Strong working knowledge of Islamic / Shariah-compliant investing in the U.S. context — familiarity with concepts such as riba, gharar, halal screening, sukuk, zakat, AAOIFI standards, and the broader Halal investing landscape.

Demonstrated SEO copywriting chops — you have written blog content that has ranked, and you are comfortable working from briefs that include target keywords, search intent, and competitor analysis.

Versatility across formats — you can move from a 2,000-word retirement explainer to a 7-word Meta headline without losing voice or quality.

Excellent self-management — you thrive in a remote, async environment, manage multiple deliverables in parallel, and communicate clearly about timelines and blockers.

Nice to Have

Familiarity with SEO tooling such as Ahrefs, SEMrush, Surfer, Clearscope, or Google Search Console.

Experience writing for retirement products (IRAs, 401(k)s), self-directed brokerage, or robo-advisory products.

Direct-response or performance marketing experience with a track record of measurable lift on Meta or Google.

Comfort with AI-assisted workflows (e.g., using LLMs as a drafting partner) while maintaining originality and brand voice.

Arabic language familiarity or experience writing for Muslim audiences.


What Success Looks Like

In your first 30 days: you have shipped your first SEO blog articles from outline, written your first round of Meta and Google ad variants, and built a working relationship with Compliance.

In your first 90 days: you are operating as the dedicated writer behind the U.S. content engine — consistently publishing on cadence, contributing to landing page and campaign copy, and trusted to turn around compliance revisions quickly and accurately.

Ongoing: blog traffic, organic rankings, and paid ad performance reflect the quality and consistency of the copy you produce.

How to Apply:

To apply, please read the below and submit on the link provided:

• A short note on why this role interests you, with specific reference to your fintech and/or Islamic finance experience.

• Your portfolio or 3–5 writing samples — ideally including (a) a published SEO blog article, (b) paid ad copy you've written, and (c) any landing page or long-form fintech content.