Copywriter

We’re looking for a versatile Copywriter with a passion for gaming and digital experiences to join our growing team. In this role, you’ll help craft the voice of an iLottery product, crafting engaging, clear, and persuasive content that drives user engagement and retention. As a member of a collaborative creative and marketing team within a leading gaming company, you’ll play a meaningful role in crafting compelling copy across a variety of channels—from product UI to marketing campaigns.

• Write, edit, and proof compelling copy for a variety of content including in-game messaging, push notifications, promotional emails, landing pages, ads, and social media posts.

• Ensure all content aligns with the product’s tone, brand voice, and audience expectations.

• Collaborate closely with product managers, designers, marketers, and developers to ensure messaging consistency across platforms.

• Develop messaging plans for new game launches, seasonal promotions, and player engagement campaigns.

• Conduct competitor research and player behavior analysis to continuously refine messaging and optimize content performance.

• Translate sophisticated gaming mechanics or promotional rules into engaging, player-friendly copy.

• Work with compliance and legal teams to ensure all copy meets regulatory requirements, particularly in regulated lottery markets.

• Prioritize multiple projects simultaneously in a fast-paced environment.

• 3+ years of copywriting experience in digital entertainment industry (iLottery experience is a strong plus).

• Outstanding writing, editing, and proofreading skills with keen attention to detail.

• Experience writing for digital products, especially within mobile and web-based gaming platforms.

• Strong understanding of tone and voice, and the ability to adapt messaging for different audiences and channels.

• Familiarity with player engagement strategies, digital marketing, and conversion copywriting.

• Comfortable working within brand and legal guidelines, especially in regulated industries.

• Understanding SEO standard methodologies and experience with content management systems is helpful.

• Excellent communication and teamwork skills; ability to receive and incorporate feedback optimally.

• A portfolio that showcases a range of content types, ideally with examples from iGaming or iLottery.

Company Summary

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

Travel Expectations

Pay Range

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity. 

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.

Additional Information

This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities.

Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment.