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The Copywriter will create platform-native marketing copy for social media, lifecycle channels, and contribute to brand campaigns, focusing on health and wellness themes.
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
We’re looking for a Copywriter who thrives in short-form storytelling, understands the nuance of platform-native language, and stays one step ahead of what’s next in tech, health, wellness, AI, fitness, and sports. This role focuses heavily on organic social, paid social, and lifecycle marketing copy, with contributions across broader brand campaigns, emerging channels, and creative media placements like podcast reads or OOH.
You’ll bring the WHOOP brand voice to life across fast-moving, culturally driven spaces — and help us meet our audience where they scroll, swipe, and engage. You’ll collaborate with designers, marketers, and cross-functional teams to create impactful content that feels native, fresh, and distinctly WHOOP.
This role reports into the Associate Creative Director, Copy, but may receive day-to-day support from other team leads within the Copy function.
*We will consider candidates based out of our Boston HQ or remotely from New York, NY. The successful candidate must be prepared to work out of one of those two locations.*
RESPONSIBILITIES:
- Write compelling, platform-native copy for organic and paid social content across Instagram, Meta, YouTube, TikTok, LinkedIn, and emerging platforms
- Work directly and frequently with channel owners to develop copy based in insight and channel best practices
- Craft effective, brand-forward copy for lifecycle channels, including email, push notifications, and in-app content
- Adapt messaging to support paid media and other formats, including OOH, podcast ad reads, programmatic banners, and affiliate placements
- Contribute to larger brand campaigns by developing short-form extensions, social hooks, and platform-specific executions
- Use AI tools to scale and iterate on content, adapt messaging for performance testing, and accelerate creative workflows
- Stay tapped into cultural trends, meme formats, internet language, and platform shifts to keep our tone of voice ahead of the curve
- Iterate quickly based on feedback from creative leads, performance data, or cross-functional stakeholders
QUALIFICATIONS:
- 2–4 years of professional writing experience, ideally in-house or at a creative/digital agency
- Strong portfolio with clear examples of paid/organic performance creative
- Excellent instincts for platform nuance, digital tone, and cultural timing
- Ability to write for multiple audiences and marketing objectives,from brand storytelling to conversion
- Experience with or openness to using AI tools to scale and optimize your writing
- Comfortable in fast-paced, collaborative environments with tight deadlines and evolving priorities
Interested in the role but don’t meet every qualification? We encourage you to apply! At WHOOP, we believe there’s more to a candidate than what’s on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we welcome all applicants.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Top Skills
Ai Tools
WHOOP Boston, Massachusetts, USA Office
1 Kenmore Sq, Boston, MA, United States, 02215
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