Senior Copywriter

| Greater Boston Area
We’re looking for a Senior Copywriter to join our small but mighty Creative Team in Marketing. You’ll play a critical role in giving Klaviyo an authentic voice and consistent tone with non-buzzwordy, talk-like-an-actual-person, customer-focused marketing, advertising, and website copy. You’ll partner with design and marketing business owners to create innovative campaigns, site experiences, and communications from concept and strategy to delivery. 
Your responsibilities include: 
Messaging framework and copy style guide. You’ll infuse the Klaviyo brand throughout our marketing communications. You’ll understand our customers - their wants, needs, pain points, and successes. You’ll wrangle our messaging and voice into a consistent, authentic tone that aligns with our messaging framework. Working collaboratively with other writing resources for the blog and content, you will contribute to the development of our copy standards and style guide.
Marketing and Advertising communications. You’ll work on long and short form copy for campaign in a wide range of media: onair sponsorships, promoted content, display banners, print ads, product collateral, sales enablement, email communications, events, and more.
Website. You’ll create user-focused website content that helps site visitors understand how Klaviyo can help their business, as well as ultimately driving leads and supporting sales team conversations.  
Creative culture and creative concepting You’ll work with the design team to concept creative campaigns and collaborate with business owners around the company to develop, test, and refine. You’ll be part of evangelizing the importance of creative within the company, take part in creative events, add your voice to initiatives like the design podcast and blog, as well as joining cross team creative review meetings to provide critique and give thoughtful feedback.
Getting Started / Key Outcomes

In the first 30 days, you’ll have:

  • Understanding of our product, audience and messaging framework.
  • Familiarize yourself with the creative project management process (creative briefs, project kickoffs, and working with the rest of the marketing team to see a project through).
  • Have an in depth understanding of our site, media initiatives, existing content from product collateral to the blog.
  • Familiarize yourself with our media plan: understand our current content and begin to dive in to help update and refine messaging.

Within 90 days, you’ll have:

  • Worked on a muli-deliverable campaign; including brainstorming, planning, copy and delivery.
  • Identify existing gaps in tone and messaging framework and develop a plan to pull everything together. 
  • Attended one of our customer events and use learning to begin improves site copy and tone. 
  • Working with Performance Marketing Team, identify and write copy test for the website or a marketing campaign. 
  • Improved tone, consistency, and clarity for copy for core site pages.

Before you hit your first year anniversary, you’ll:

  • Created consistency and developed a strong voice and tone throughout all copy deliverables. 
  • Implemented copy standards as part of Klaviyo’s brand style guide that support on-brand content creation. 
  • Worked on at least 3 campaigns that stand out for their creativity as much as they do their content and design.
  • Fostered cross team relationship and collaboration with Klaviyo’s other content and writing resources.

About You 
You’re a conceptual thinker. You like big ideas and are always trying to make something better, more interesting, or more innovative. You’re an experienced communicator (5+ years) from an agency or inhouse team working on b2b and b2c communications - turning complex and buzzwordy into simple content that sounds like an actual human. You love collaboration and aren’t afraid to speak up when you have an idea - with creatives and business owners alike. You’re comfortable owning and selling your work and point of view. You thrive in fast-moving environments and are impatient about getting your work out into the world. 
You’re always learning - from those around you, or by jumping in to figure something out on your own. You’re curious about what’s new in the industry, technology trends, and what other brands are doing; and proactive about getting data, insights, and feedback.
You want to work with people that feel the same way.
About Us
Klaviyo is a team of people who are crazy motivated by growth. It’s what we help our customers do: grow their ecommerce businesses by making it possible and easy for them to use their data to power better email marketing. It’s how we behave as individuals: we’re all deeply passionate about learning. It’s how we manage our business: we have thousands of paying customers, we’re profitable, and we’re growing insanely fast. And it’s what our culture is all about. Working at Klaviyo means you’ll work on things you never imagined you would; you’ll grow in ways you didn’t consider possible; and you’ll do the best work of your career with people who are just as motivated and talented as you are.

Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station.

An Insider's view of Klaviyo

What’s the vibe like in the office?

The simplest way I would describe the Klaviyo office is "energy". From the minute you start your day there's an excitement that everyone is working toward the common goal of helping businesses grow. It's a pretty amazing thing to be a part of and you can really feel it.

Jon

Director of Community Management

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Staff Accountant

What are Klaviyo Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
We have a diversity and Inclusion committee that sponsors monthly company-wide activities to educate and enrich our employees.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance that covers 60% of annual salary.
Dental Benefits
Our dental plan covers : 100% for preventative care., 80% for basic restorative, 50% for major restorative.
Vision Benefits
Our vision benefits plan covers 100% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to 300k.
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) Matching
Company Equity
Klaviyo offers equity packages to full time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave.
Flexible Work Schedule
Klaviyo provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Klaviyo offers unlimited time off.
Paid Holidays
Paid Sick Days
Klaviyo offers unlimited time off.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Klaviyo offers Tax preferred transit and parking plans for employees.
Company Outings
Klaviyo Hosts bi-annual company parties and milestone celebrations when targets are reached ! ( usually once a year)
Game Room
Klaviyo offers ping-pong tables, and a number of different gaming consoles for employee use.
Stocked Kitchen
Klaviyo offers a WELL STOCKED FREE kitchen with snacks and drinks for all employees.
Some Meals Provided
Klaviyo often surprises employees with free breakfast or meals and Free lunch on Wednesdays for all!
Happy Hours
Happy hours are hosted Once per week on Fridays!
Parking
There is a parking garage in the building.
Fitness Subsidies
Klaviyo offers 3 months of subsidised gym membership.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $3000 for continuing education.
Lunch and learns
Klaviyo hosts weekly Lunch and Learns.
Promote from within
Continuing Education stipend
We offer $3000 annualy for continuing education.
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