Principal Academy Content Specialist at Klaviyo

| Greater Boston Area
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Principal Academy Content Specialists are responsible for planning and executing content operations and strategy to help Klaviyo customers grow their businesses. 

You’ll manage the content strategy of Klaviyo Academy site, ensure that the team is on track in meeting their content goals and deadlines, and create strategic content across a variety of different formats. You’ll collaborate closely with fellow members of the Academy team, marketing, sales, and customer success more broadly to create interesting, educational content and propel cross-functional projects to solve for the customer experience. 

Academy’s mission is to enable our customers to grow their businesses through self-serve content, so you’ll be playing a critical role in helping both Klaviyo and its customers achieve business goals. 

A successful candidate is data-driven, has a proven background in marketing strategy, and is an exceptional storyteller and writer. You’re an expert in creating digestible and engaging videos and are able to share this knowledge with your peers. You’ll have a thorough understanding of the ecommerce marketing landscape, and how to keep the quality of content consistent with Klaviyo’s brand. 

You’ll be part of the Academy team and report to Klaviyo’s Manager of Academy. 

How you'll make a difference: 

  • Develop and execute on a comprehensive content strategy. You’ll set the vision and strategy for content production on the Academy content team. This will involve working with leadership to synthesize company goals into content themes, setting deadlines, delegating projects to your peers, and holding the team accountable.
  • Publish and promote content. You’ll own all of the day-to-day activities that have to happen to effectively publish a piece of content. You’ll work collaboratively with the internal teams to ensure you have final copy, supporting creative assets, SEO optimization, etc., ahead of all target publish dates, and you’ll make sure the team understands deadlines and keep things on track. 
  • Monitor performance. You’ll measure the performance of our content—what’s resonating, what’s driving traffic, what’s reducing support tickets, what has a high CSAT rating—and you’ll use data to help make decisions about what content we create. 

Getting Started / Key Outcomes

In your first 30 days, you’ll have:

  • Come up to speed on our audience, market, product, and company
  • Spoken to at least 10 current customers
  • Taken stock of our existing content landscape and begun formulating a strategy for future content

Within 90 days, you’ll have:

  • Begun executing on your content strategy and created a comprehensive content calendar
  • Collaborated cross-functionally to promote and drive internal and external visibility into Academy content
  • Dug into content performance using tools like Tableau and Google Analytics and provided recommendations for improvement and optimization

In the first year, you’ll have:

  • Built a system for creating, promoting, and sharing new courses and certifications 
  • Grown the base of customers using our Academy site
  • Measurably reduced support tickets
  • Achieved an average CSAT score of at least 50

Who you are:

  • You’re a rock-star marketer, storyteller, writer, and communicator.
  • You have a customer-first mindset and deeply enjoy helping customers achieve their business goals by creating content that makes an impact.
  • You’re excited to become a thought leader in the industry and pioneer new forms of content.
  • You’re passionate about engaging and educating audiences, curious by nature, and energized by being part of a fast-paced, entrepreneurial business.
  • And you have at least five years of experience in digital marketing or ecommerce. 
Get to know Klaviyo
 
Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web, and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly. That’s why over 38,000+ innovative companies like Unilever, Custom Ink and Eventbrite sell more with Klaviyo.

Klaviyo does not tolerate and prohibits discrimination, harassment or retaliation of or against job applicants, contractors, interns, volunteers or employees by another employee, supervisor, vendor, customer or any third party.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station.
“Life’s Too Short To Work With Brilliant Jerks”: Klaviyo Employees Are Brilliant *And* Supportive
Watch

An Insider's view of Klaviyo

What's something quirky about your company?

The simplest way I would describe the Klaviyo office is "energy". From the minute you start your day there's an excitement that everyone is working toward the common goal of helping businesses grow. It's a pretty amazing thing to be a part of and you can really feel it.

Jon

Director of Community Management

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Staff Accountant

What are Klaviyo Perks + Benefits

Klaviyo Benefits Overview

Klaviyo pours into team members by providing a diverse and inclusive environment. We also take pride in our quality health benefits and programs. In our efforts to achieve overall happiness for Klaviyos, we offer competitive salaries and 401K planning through Principal. Protect yourself against hardships with life and disability insurance, continue learning and developing with tuition reimbursement, and achieve peace with Headspace. Additional perks include unlimited vacation time, employee referral bonuses, commuter expenses, fitness reimbursements, free books, and a thriving company atmosphere.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
We have a diversity and Inclusion committee that sponsors monthly company-wide activities to educate and enrich our employees.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance that covers 60% of annual salary.
Dental Benefits
Our dental plan covers : 100% for preventative care., 80% for basic restorative, 50% for major restorative.
Vision Benefits
Our vision benefits plan covers 100% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to 300k.
Wellness Programs
Onsite Gym
Team workouts
Live virtual Yoga
Mental Health Benefits
For example, free access to Headspace meditation app
Retirement & Stock Options Benefits
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) Matching
Company Equity
Klaviyo offers equity packages to full time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave.
Flexible Work Schedule
Klaviyo provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Klaviyo offers unlimited time off.
Paid Holidays
Paid Sick Days
Klaviyo offers unlimited time off.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Klaviyo offers Tax preferred transit and parking plans for employees.
Company Outings
Klaviyo Hosts bi-annual company parties and milestone celebrations when targets are reached ! ( usually once a year)
Game Room
Klaviyo offers ping-pong tables, and a number of different gaming consoles for employee use.
Stocked Kitchen
Klaviyo offers a WELL STOCKED FREE kitchen with snacks and drinks for all employees.
Some Meals Provided
Klaviyo often surprises employees with free breakfast or meals and Free lunch on Wednesdays for all!
Happy Hours
Happy hours are hosted Once per week on Fridays!
Parking
There is a parking garage in the building.
Recreational Clubs
Fitness Subsidies
Klaviyo offers 3 months of subsidised gym membership.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $3000 for continuing education.
Diversity Program
Lunch and learns
Klaviyo hosts weekly Lunch and Learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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