Marketing Content Writer at CarGurus

| Cambridge
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Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work’s made a real impact. We’re the most-visited car-shopping site in the US, and we’re expanding globally. Ready to come along for the ride?

Are you looking to join a dynamic and fast-paced technology company? The CarGurus B2B Marketing Team is looking for an insightful content creator to position CarGurus as a thought leader to automotive dealers. We’re seeking an analytical marketer with a knack for seeking out story ideas, one who can source data and understand its nuances to unearth insights. This person loves to gather and synthesize information from a wide variety of sources and turn it into compelling webinars, presentations, whitepapers, case studies, blog and social media posts, and more.

A successful Content Writer will clearly communicate CarGurus’ positioning and messaging to automotive dealers while keeping an eye on critical details like accuracy, grammar, story flow, style, and tone. They will have the intrinsic capability to speak the language of sales, marketing, and tech – distilling CarGurus’ competitive advantage in clear, compelling, and persuasive language that captures mind and market share.

What You'll Do: 

  • Create dealer-facing content that positions CarGurus as a thought leader in the industry and helps dealers improve their digital marketing efforts, while aiming to attract, nurture, and convert qualified leads and retain current customers.
  • Analyze data from internal and third-party sources to identify trends and relevant stories.
  • Capture source material from interviews with dealers, subject matter experts, and senior leadership and convert it to meaningful stories.
  • Ensure the tone and voice of the company and its application across all marketing materials.
  • Maintain a library of content on cargurus.com, spanning multiple audiences and personas.
  • Manage CarGurus’ dealer blog and social media platforms.
  • Collaborate with other departments such as Engineering, Consumer Content, PR, and Product to gather data, unearth ideas, and share knowledge across the organization.

 Who You Are: 

  • Bachelor's degree, preferably in journalism or related field
  • 3+ years of writing experience, ideally in a high-velocity B2B setting
  • Solid portfolio with incredible content and measurable results
  • Experience in B2B marketing preferred; automotive industry experience not required
  • Strong, emotion-invoking storytelling skills translatable across many mediums
  • Analytical prowess, capable of interpreting data to improve content effectiveness
  • Capacity to balance, prioritize, and deliver excellent results under tight deadlines
  • Willingness to pitch in as needed and be a team player
  • Must provide content and/or writing samples

CarGurus Culture:

At CarGurus, we invest in our people’s professional growth with everything from learning and development programs to tuition reimbursement. Want to work on projects that expand your skill set without sacrificing your work/life balance? You got it. We also strive to provide perks and benefits that employees actually care about like free lunch, commuter subsidies, and more. That includes equity in the company—our way of showing that we want you here for the long haul. 

We work hard every day to build the world’s most trusted and transparent automotive marketplace, but trust and transparency don’t just apply to our consumers. They extend to our talent, too. We aim to create a workplace where everyone feels they can bring the ultimate expression of themselves and their potential—where you don’t just fit, you thrive. We don’t discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

In addition to the US, CarGurus operates sites in Canada, Germany, Spain, Italy, and the UK—with other markets on the horizon. We have offices in Cambridge, MA; Detroit, MI; Dublin, Ireland; San Francisco, CA and London, UK. Check out our careers page to learn more.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • DockerLanguages
    • JenkinsLanguages
    • Elastic SearchLanguages
    • KafkaLanguages
    • HibernateLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • SQLAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen

Location

2 Canal Park 4th Floor , Cambridge, MA 02141
CarGurus' tech teams solve tough problems — sometimes by questioning the problem itself
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What are CarGurus Perks + Benefits

Culture
Volunteer in local community
CarGurus participates in local volunteer activities such as the The Boston Children's Hospital Corporate Cup Challenge, The Freedom Run 5k, etc.
Friends outside of work
Eat lunch together
Intracompany committees
CarGurus has committees that are re-elected annually and manage events and programs such as the Charitable Giving Committee and Community Council.
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
CarGurus offers company equity in the form of Restricted Stock Units.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

We provide a competitive benefits package including health, dental, and 401K match. We also offer 16 weeks paid primary caregiver leave and 2 weeks secondary caregiver leave. In addition, we also offer perks including gym memberships, commuter passes, daily catered lunches, company outings and more.

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