At MassMutual, we are passionate about helping millions of people find financial freedom and this passion has driven our approach to developing highly interactive digital experiences for our customers. The Digital Experience team, part of MassMutual’s Enterprise Technology & Experience organization, comprises collaborative, cross-functional, product-centric groups who like to have fun, challenge each other, and are energized to create innovative solutions that exceed the changing needs of our customers. We design, build, and support all of MassMutual’s customer-facing digital assets.

To help us achieve our mission, we are hiring a Digital Content Strategist for MassMutual.com and Content to join our team.

What great looks like in this role

Our ideal Content Strategist for MassMutual.com and Content is team-oriented, possesses excellent communication skills, and is highly skilled in digital content strategy, copywriting/editing, data extraction, and making data-driven decisions. You know how to develop and receive buy-in for a long-term vision, while staying abreast and incorporating new developments in user experience, and new ways to showcase content in a personalized approach. You not only deliver results, but you are also a leader from whom the team can learn from and grow professionally.

Objectives of this Role

• Own and drive content strategy for MassMutual.com website

• Support the MassMutual digital ecosystem and understand how our customers interact with our different businesses to glean insights on which touch points are most effective as conversion tools 

• Build stakeholder consensus by understanding the stakeholder point of view and establish a strong, open line of honest communication

• Create a cohesive user experience as users interact with our businesses across our main and subdomains

• Ensure a consistent voice across all MassMutual online properties, while adjusting tone and style where appropriate

• Recommend new and engaging ways of showcasing content for users using a personalized approach of delivery for this content

• Work with Product Owners, Clients, and Design to identify pain points and common barriers that stop users from taking the next right step, and then implementing holistic solutions to support a better user experience

Ongoing Responsibilities

• Write and edit concise and clear copy to increase conversions and create an excellent user experience

• Proactively work with Product Owners and Design to conduct usability testing to optimize and iterate on content

• Own and drive an editorial calendar for the site

• Work closely with Brand partners to drive content for campaigns across the site

• Partner with Content Publishers to develop microcopy and recommend placement for content across the site

• Drive editorial guidelines and style and tone for the site

• Partner with other lines of business to provide content editing and writing services

• Work with UX to conduct user studies, A/B tests, and multivariate testing

• Own intake of content requests and deliver on time and within the scope of work

• Champion innovative opportunities which enhance customer value by introducing, developing, or offering breakthrough content delivery

• Create a culture of excellence and innovation on an agile-driven team

Skills and Qualifications

• Must have a minimum of 5 years of experience in content strategy, copywriting, copyediting or related field

• Impeccable written and verbal communication skills

• A proven track record of communicating with executive-level stakeholders

• Comfortable working in ambiguity, and comfortable working across the enterprise

• An action-oriented, driven, entrepreneurial mindset

Preferred Skills and Qualifications

• Bachelor's degree and advanced degree is desirable

• Experience working in Agile Methodology

• Experience with the development of customer-facing digital products

• Experience working with geographically dispersed teams

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