Senior Copywriter
At WHOOP, we're on a mission to unlock human performance. WHOOP empowers our members to perform at a higher level through a deeper understanding of their bodies and daily lives through science-backed research, data and daily habit tracking.
As a Senior Copywriter at WHOOP, you will work closely with our marketing team to craft both short-form marketing copy and long-form editorial pieces across multiple channels such as email, social, blog, podcast, and video. Additionally, you'll work as a cross-functional liaison between Creative and other key teams including Sports Marketing, Product, Apparel & Accessories, and more to ensure the brand voice is used consistently throughout all organizational comms.
This role reports directly to the ACD, Copy.
Responsibilities:
- Manage our blog, The Locker. This includes identifying content opportunities, coordinating writers, editing, and even contributing pieces yourself
- Write/edit copy across all marketing channels and CRM efforts
- Assist in crafting story and editing communications for the WHOOP Podcast
- Help develop and maintain a unique and consistent voice across all WHOOP channels
- Think big picture about stories we want to tell as a brand while managing the day-to-day
Qualifications:
- 5+ years of copywriting experience in-house or at an agency
- Experience with Wordpress
- A portfolio of work across various digital channels
- Strong experience on large cross-channel and/or direct-marketing initiatives across media, both online and off
- Extreme attention to detail when it comes to editing and proofreading
- Ability to move fast, pivot often, and manage requests from various teams and stakeholders
- Excellent communication skills, both written and verbal
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility