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Content Strategist (Conversational Marketer)

| Greater Boston Area

Content is at the heart of everything we do at Drift. And we’re not talking about words to fill a page: We’re talking about stories and narratives. The kind that hook you because they feel real, and stay with you long after you’ve finished reading the last line.

But to do this well, you can’t just tell stories.

You also have to be strategic. And that means knowing who you’re writing for, and why you’re writing for them. It means understanding how to optimize content to capitalize on search intent, and driving massive traffic in the process.

At Drift, our content is for B2B marketers and sales pros who don’t want to do things the same way as everyone else. Our content is designed to help them do their jobs better, sure--but the bigger goal is to make them think. Whether it’s a blog post, a report on findings from original research, or a killer video about a new feature--it’s all content. And, as a member of the Content Strategy Team, you’ll be responsible for creating it. Lots of it.

Lastly, it’s worth noting that working as a content creator at Drift is going to be unlike anything you’ve ever experienced before. We move fast, but we still write well. We’re strategic and methodical, yet aware of what’s happening in the world of B2B and eager to jump on timely and relevant stories that’ll drive interest and traffic.

So, are you the right person for the role? Well, here are some things that should describe you:

  • You’re an amazing writer (and people have told you this)
  • You understand SEO and how to drive traffic with content
  • You want to move fast, and write a lot
  • You understand B2B sales and marketing inside and out
  • You can visualize your content in multiple formats--video, infographics, slide decks, and more--and describe it to others

Requirements:

  • Want to jump to the front of the line? Send a story pitch and a rough outline of your narrative angle with your application. 
  • You ❤️writing.
  • You have 3-5 years of experience writing for B2B space (can be freelance experience, but this is an on-site role).
  • You understand search engine optimization, B2B marketing trends, and where Drift fits into the landscape of marketing and sales solutions.
  • You’re a research nerd and know how to dig into a topic to write about it authoritatively.
  • You’ve got a strong editorial lens.
  • You’ve got a portfolio or links to your work living in the public domain (blog posts, etc.).

You’ll work directly with the Content Strategy Team Lead to iterate on and deliver content to the entire Drift Marketing team.

About Drift

Drift is the world’s first and only conversational marketing and sales platform. More than 70,000 businesses use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle.

At Drift, team members:

  • Have complete ownership and accountability over their role and functional area
  • Have complete transparency into the rest of the company (and are expected to show their work and do the same)
  • Have a sense of urgency. We are building a once in a lifetime company at Drift, so we move fast every single day.
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Location

Right in the heart of Back Bay 🙏
222 Berkely, Boston, MA 02116

An Insider's view of Drift

What are some social events your company does?

We've been to Nashville, Austin, and Killington for our yearly company retreat! Where to next?!

Drift

Team

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Retirement & Stock Options Benefits
401(K)
401(K) Matching
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