Content Editor, Sportsbook
DraftKings is a leading sports entertainment brand that creates the most exciting digital sports competitions and experiences on the planet. Our goal is to transform the way fans experience sports. Our mission is to make sports better – and make better sports fans – by bringing them closer to the games they love.
DraftKings is seeking a strong editorial candidate to help oversee the day-to-day production of sportsbook content across its platforms. The Content Editor will bring strong journalistic practices to a growing group of writers and contributors, serving as a key oversight across a range of a content in this burgeoning field. He/she will play a dually creative and operational role, driving the growth of new concepts and features while managing daily workflows around creation of content on the site.
What you will do:
- Devise and implement a content strategy to provide actionable and illuminating content.
- Build and manage a stable of contributing talent to maximize breadth of coverage for a best-in-class sportsbook content
- Serve as an editorial lead in driving daily operations, including assigning stories and features to individual writers
- Provide a critical first read on freelancer and partner content, editing for language, style and flow
- Work directly with senior editor to manage short- and long-term editorial calendar, budgeting content production around both talent and optimized user engagement.
- Engage and partner with key talent, media properties and content producers in the sportsbook space
- React in real-time to news and line changes
What you will need to bring:
- 5+ years experience on the editorial side of a major journalistic enterprise
- Extremely strong knowledge of sportsbook, prop betting and handicapping
- Deep industry understanding, able to identify trends and key content properties
- Diverse experience in content production across platform, including written, video, audio, photo
- Proven success in growing audience and engagement for a well-regarded content platform
- Expertise in leveraging of social media platforms and content creation specifically for social
- Deep comfort with the world of sportsbook and with the sports/entertainment space overall
- Strong organizational skills critical; must be able to juggle multiple projects, ongoing pipelines
- Strong appreciation for audience growth tactics: digital marketing, SEO, SEM, etc.
- Excellent communication skills, verbal and written, with the ability to effectively collaborate with business, marketing and technology teams
At DraftKings, we promote diversity and are proud to be an equal opportunity workplace.