As a Content Strategy Analyst, you'll develop SEO-informed content, conduct keyword research, optimize existing content, and track performance to enhance content strategy.
About Cartesian
Cartesian is a specialist consulting firm with over 35 years of experience serving the global telecommunications, media, and technology (TMT) sectors. We partner with clients worldwide to design and implement practical strategies, data-driven transformations, and technology solutions that drive growth and operational efficiency. Our expertise spans analytics, strategy, technical services, content security, and management consulting.
Our Strategy & Analytics team works with leading companies and investors across the TMT landscape to uncover opportunities and drive performance. We combine strategic thinking, data insights, and technical expertise to solve complex problems and drive measurable results.
Role Overview
We are seeking a Content Strategy Analyst to support a client’s organic search program through high-quality, SEO-informed content development. This is a writing-focused role, with a strong emphasis on using SEO insights, data, and research to inform content decisions.
The ideal candidate is not just a strong writer, but someone who understands why content performs, and can apply SEO principles, competitive insights, and structured thinking to improve outcomes. Over time, this role will grow into broader ownership of content strategy and performance optimization.
What You’ll Do
- Research, write, edit, and publish original content aligned with SEO and GEO best practices
- Conduct keyword research, SERP analysis, and competitive reviews to inform how content is structured and positioned
- Update and optimize existing content based on performance data and evolving search trends
- Apply SEO insights (e.g., search intent, keyword targeting, content structure) to improve content effectiveness
- Incorporate feedback and continuously improve content quality and performance
- Track and learn from content performance, identifying patterns in what drives traffic and engagement
- Adapt to evolving SEO strategies and AI-driven search changes
Skills, Knowledge and Expertise
What You’ll Bring
- 1–3+ years of content writing experience, preferably in an SEO or digital marketing context
- Demonstrated understanding of SEO fundamentals (keyword research, search intent, on-page optimization)
- Ability to use research and data to inform how content is developed—not just what is written
- Strong writing and editing skills, with attention to clarity, structure, and quality
- Analytical curiosity—interest in understanding what drives content performance
- Strong attention to detail and ability to manage multiple workstreams
What Sets You Apart
- Experience using SEO tools such as Google Search Console, Google Analytics, Semrush, or Ahrefs
- Exposure to performance tracking and content optimization workflows
- Ability to connect content decisions to business or traffic outcomes
- Interest in growing into a more strategic, analytics-driven role over time
What Success Looks Like
- Consistently produce high-quality, SEO-informed content
- Demonstrate clear improvement in applying SEO principles to writing over time
- Contribute ideas to improve content performance and optimization
- Grow into increased ownership of content strategy and decision-making
What We Offer
- Competitive compensation and performance-based bonuses
- Learning & development programs and mentorship
- Exposure to high-impact projects
- Learning & development programs and mentorship
- Exposure to high-impact projects
- Volunteer events that support giving back to our local communities
- Weekly company-sponsored team social
- Annual summer party, holiday party, and other fun events
About
Cartesian is a specialist consulting firm of industry experts focused on the global telecommunications, media, and technology industries. For over 35 years, we have helped clients worldwide build and execute strategies that transform the products, services, and organizations that shape the industries in which they operate.
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