Content Marketing Specialist

3Play Media is a rapidly growing, profitable technology company revolutionizing how people consume online media. Our premium video accessibility and localization services serve over 10,000 higher ed, enterprise, media, and government customers. Established in 2007 at MIT Sloan, we've since expanded with headquarters in Boston, MA, and offices in Minneapolis, MN, and Calgary, AB.

We are seeking a highly skilled Content Marketing Specialist to join our team, reporting to the Senior Brand Marketing Manager. This role is ideal for a strong content writer who understands how to craft compelling, engaging, and technically accurate content while also implementing SEO strategies to enhance visibility and performance. 

The ideal candidate has experience writing about AI, technology, and other complex topics in a clear and accessible way. You should be comfortable making data-driven SEO recommendations and optimizing content for both search engines and user engagement.

DAY TO DAY:

• Write and edit high-quality content, including blog posts, eBooks, reports, infographics, how-to guides, and other marketing assets, with a focus on AI, localization, accessibility, and technology-related topics.
• Conduct keyword research and implement SEO best practices to optimize content and web pages, using tools like SEMrush, Google Search Console, and Google Analytics.
• Continuously audit and improve website content to enhance user experience and SEO performance.
• Collaborate with marketing, sales, and product teams to develop content strategies that align with key business initiatives and campaign goals.
• Use analytics to measure content performance and refine strategies based on data-driven insights.
• Stay up to date with evolving SEO trends, AI-generated search, and digital marketing strategies to ensure our content remains competitive and effective.
• Maintain and manage a content calendar that integrates industry trends, company initiatives, and upcoming events.
• Use AI tools to build efficiency, optimization, and brand consistency into the content and SEO process
• Contribute to other marketing initiatives as needed, including social media, email marketing, webinars, video content, and advertising campaigns.

REQUIREMENTS:

• Bachelor’s degree and 2-4 years of relevant marketing experience.
• Excellent oral and written communication skills, with proven ability to write compelling, well-structured content with a focus on technology, AI, and accessibility topics.
• Strong SEO expertise, with the ability to identify high-impact keywords, optimize on-page content, and track performance metrics.
• Experience leveraging AI tools for content creation and familiarity with generative AI search trends.
• Data-driven mindset, with experience using analytics tools to inform strategic content decisions and optimize for search and engagement.
• Project management skills to handle multiple content initiatives and deadlines effectively.
• Cross-functional collaboration experience, working closely with marketing, sales, and product teams to align messaging and goals.
• Ability to produce 1-2 blog posts per week, balancing quality and consistency.
• Proven experience using A/B testing for content elements such as CTAs, titles, and messaging.
• Experience with B2B marketing strategies, particularly in driving organic traffic through social and content marketing.
• Ability to measure and report on the ROI of content using KPIs like lead generation and conversion rates

NICE TO HAVES: 

• Experience with Canva or other design tools for creating visuals to support content.
• Proven track record of growing a brand’s audience through content and social media

OUR PROMISE TO YOU:

At 3Play Media, you’ll be part of a collaborative and mission-driven team that values quality and innovation. 

• Enjoy a flexible and supportive work environment where your contributions are valued.
• Make a direct impact on our success with exciting and gratifying work.
• Opportunities for growth and professional development in a rapidly evolving industry.
• Embrace inclusion and diversity, with equal employment opportunities for all.
• 3Play Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected federal, state, or local laws.