Unlock’s mission is to unleash the power of home equity to enrich people’s lives. We do this through a financial solution called a Home Equity Agreement or HEA, an entirely new way to access and utilize home equity. We’re not a lender, so there are no interest charges or monthly payments and homeowners with poor credit or high levels of debt can still qualify. We're beyond passionate about helping our customers build greater financial resiliency. We are mission driven, consumer centric and our products are designed for the way homeowners want to live their lives today - with flexibility and control.
The Content Marketing & SEO Manager is responsible for leading the brand’s content strategy, with a strong focus on search engine optimization (SEO) and answer engine optimization (AEO). This role develops and executes a content plan designed to increase organic traffic, enhance audience engagement, and drive conversions. The position collaborates closely with marketing, creative teams, agencies, and cross-functional partners to ensure content consistently reflects the brand voice and supports overall business objectives.
What you’ll do- Develop and implement a content strategy that aligns with SEO best practices and business objectives.
- Consistently create high-quality, engaging content, including blog posts, articles, website copy, email newsletters, infographics and print collateral.
- Manage and optimize editorial calendar and writers, assigning tasks and ensuring deadlines are met.
- Develop and execute link-building strategies to improve website authority.
- Research and implement SEO and AEO best practices to improve website ranking in search engine results pages (SERPs) and answer engines.
- Track and analyze website traffic, Ai and other relevant metrics to measure and enhance content and social media campaign performance.
- Translate complex ideas into clear, compelling, and engaging copy.
- Define and uphold the brand voice, tone and messaging, providing strategic direction and editorial oversight to ensure consistent, high-quality output.
- Bachelor’s degree in marketing, communications, journalism, or related field
- 5+ years previous experience in content marketing, SEO
- Proven track record with CMS and web analytic tools
- Experience with Wordpress, HubSpot, Google Analytics, SEM Rush, TubeBuddy and similar tools.
- Strong and accurate research skills, analytical sense and ability to communicate effectively.
- PC skills including working knowledge of the Microsoft environment and the ability to access, manipulate, organize and relay information in a meaningful way.
- Excellent communication and relationship-building skills to effectively partner with leaders across multiple functions
- Ability to work in a high-growth, dynamic environment.
- Opportunity to work in a rapidly growing fintech
- Dynamic and inclusive work environment that fosters innovation and growth
- Competitive compensation package
- Ongoing professional development and career advancement opportunities
- Flexible work arrangements and a strong emphasis on work-life balance
Target base compensation is $90,000-$110,000 annually. Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, Unlock’s Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options and paid time off.
Unlock is an equal opportunity employer. We evaluate qualified applicants without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances.
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