The Content Marketing Manager creates and manages content to drive brand awareness, customer acquisition, and engagement, collaborating with various teams and external partners.
AHEAD builds platforms for digital business. By weaving together advances in cloud infrastructure, automation and analytics, and software delivery, we help enterprises deliver on the promise of digital transformation.
At AHEAD, we prioritize creating a culture of belonging, where all perspectives and voices are represented, valued, respected, and heard. We create spaces to empower everyone to speak up, make change, and drive the culture at AHEAD.
We are an equal opportunity employer, and do not discriminate based on an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived.
We embrace all candidates that will contribute to the diversification and enrichment of ideas and perspectives at AHEAD.
The Content Marketing Manager is a critical member of the Content organization within the Brand Marketing team. They are responsible for content creation for web, demand generation, and advertising that drives awareness, engagement, and influence. Internal and external collaboration are key to success. Internally, the Content Marketing Manager works with the Marketing team at-large and key subject matter experts to build timely, robust, and focused content. Externally, they work with third-party vendors and strategic partners on content to fulfill digital programs, SEO/GEO, and other brand initiatives.
Roles & Responsibilities
- The Content Marketing Manager will execute, maintain, and measure multiple content assets simultaneously. Content assets primarily consist of thought leadership, demand generation, landing pages, digital ads, and website pages.
- Collaborate with marketing and adjacent teams to execute multi-channel content that supports GTM initiatives and drives brand awareness, customer acquisition, cross-selling, and customer retention.
- Collaborate with the Brand Marketing team members on the creative execution of marketing assets, website, digital advertising, video, print collateral, and event promotional materials.
- Ensure assets are optimized for their respective platforms, leveraging data insights to refine and personalize content.
- Stay ahead of industry trends, emerging technologies, and best practices in marketing.
- Write landing pages optimized for user engagement, CTAs, conversions, and SERP.
- Collaborate with Digital Marketing team to implement robust content for lead generation programs and Event Marketing for topical content to support their efforts.
- Collaborate with Partner Marketing on co-branded collateral to amplify AHEAD brand.
- Manage external vendors in alignment with brand standards and project goals.
Education & Experience
- Content Marketing Manager should have 5+ years of marketing experience, with emphasis on writing for thought leadership and demand generation.
Qualifications
- Able to work productively in a fully remote work environment and be available to travel periodically for work-related meetings and events.
- Appropriate knowledge and/or usage of marketing platforms and tools (Google Analytics / Data Studio / Google Ads, LinkedIn, ABM platforms, and others as needed).
- Strategic thinking to translate business objectives into compelling brand narratives.
- Outstanding project management, with the ability to manage multiple initiatives.
- Excellent interpersonal and communication skills, capable of presenting ideas to leadership and collaborating across teams.
- Insight and expertise in marketing to B2B technology buyer personas
Why AHEAD:
Through our daily work and internal groups like Moving Women AHEAD and RISE AHEAD, we value and benefit from diversity of people, ideas, experience, and everything in between.
We fuel growth by stacking our office with top-notch technologies in a multi-million-dollar lab, by encouraging cross department training and development, sponsoring certifications and credentials for continued learning.
USA Employment Benefits include:
- Medical, Dental, and Vision Insurance
- 401(k)
- Paid company holidays
- Paid time off
- Paid parental and caregiver leave
- Plus more! See benefits https://www.aheadbenefits.com/ for additional details.
The compensation range indicated in this posting reflects the On-Target Earnings (“OTE”) for this role, which includes a base salary and any applicable target bonus amount. This OTE range may vary based on the candidate’s relevant experience, qualifications, and geographic location.
Top Skills
Google Ads
Google Analytics
LinkedIn
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Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
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