The Content Marketing Manager will produce and amplify B2B marketing content, manage projects, and collaborate with teams to drive revenue impact.
About Outreach
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few. To learn more, please visit www.outreach.io.
The Role
We’re looking for a self-motivated content marketer who loves writing, editing, and amplifying compelling stories. The right person will have a strong eye for high-quality B2B marketing content and a data-driven mindset to connect content strategy to business results. This role will play a key part in scaling content programs that elevate Outreach’s narrative, educate customers, and drive measurable pipeline and revenue impact.
Your Daily Adventures
Content Production
- Write and edit compelling content across multiple formats, including blogs, ebooks, emails, landing pages, digital ads, and multimedia content, to build brand awareness and accelerate pipeline
- Own and evolve the "Outreach on Outreach" program, including planning, producing, and distributing educational, expert-led content with a strong emphasis on video and multimedia storytelling
- Partner closely with internal subject-matter experts to create video-first and educational content that helps customers and prospects better understand how to use Outreach
- Collaborate with product marketing, sales, customers, industry experts, designers, and freelance writers to scope and produce relevant, high-impact content
Content Distribution & Amplification
- Work with the social media team on strategic promotion across channels like LinkedIn, Facebook, and Twitter for flagship events, webinars, and major campaigns
- Partner with cross-functional teams to ensure content is effectively repurposed and distributed to maximize reach, engagement, and ROI
- Publish and internally socialize final content across appropriate channels based on the content dissemination plan
- Support content workstreams tied to major website initiatives, including launches and ongoing best-practice optimization
- Follow editorial governance and coach writers and vendors to ensure consistency in brand voice, style, and tone
- Optimize content for SEO and lead generation, and monitor performance to understand impact on traffic, pipeline, and revenue
Content Management & Operations
- Maintain and evolve the content planning process and editorial calendar in Asana to support scalable and repeatable execution
- Own day-to-day project management for agency- and contractor-supported initiatives, including intake, prioritization, timelines, Asana setup, and cross-functional coordination
- Provide clear guidance, feedback, and direction to external partners to ensure projects are delivered on time, on brand, and on budget
Your Qualifications
- Excellent written and verbal communication skills
- 5+ years of experience in a content marketing role at a high-growth SaaS company or marketing agency
- Portfolio showcasing B2B demand generation content required
- Strong experience working with freelancers, agencies, and vendors
- Proven ability to manage multiple projects with many stakeholders and competing priorities
- Demonstrated success driving traffic, engagement, and revenue through content
- Hands-on experience with website management, analytics, SEO, and social platforms
- Interest or experience in video and multimedia content planning or production is a strong plus
- Proficiency or working experience with AI writing and productivity tools such as ChatGPT, Claude, or similar platforms
- Experience creating sales-facing content and/or working closely with sales teams
- Bachelor’s degree in Marketing, Journalism, or a related field
Why You’ll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
Top Skills
Asana
Chatgpt
Claude
Multimedia Content Tools
Seo
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