Content Marketing Manager

WHO WE ARE

SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.

Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.

For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.

SUMMARY

The SQUIRE Marketing team works to acquire new customers and create thriving relationships with our existing barbers through engaging content. We’re seeking a Content Marketing Manager who will be responsible for sharing and preserving SQUIRE’s voice, building awareness and brand affinity through storytelling and information sharing on a variety of channels, including Facebook, X/Twitter, and Instagram. You’ll also work with our Brand Marketing and Customer Marketing leads to build a more robust strategy for our blog and nurturing campaigns so that we can ensure we’re helping our customers get the most out of SQUIRE. 

In this role, you’ll manage SQUIRE’s social media channels and look for opportunities to engage with the barbering community where they are. You’ll be on the front lines, collaborating with product teams and interacting with sellers by concepting, drafting, and publishing cross-channel content, across social media and beyond. You will also oversee SQUIRE's weekly content and social media editorial calendar, our social community, barber content contributions, and be responsible for the continued refinement of voice and interactions across the community.

REPORTS TO

Director, Product Marketing

JOB DUTIES AND RESPONSIBILITIES

• Own the day-to-day management of all SQUIRE social media channels and editorial calendar
• Work with Brand, Events and Customer Marketing teams to create engaging and multi-channel experiences to drive awareness, affinity and demand for SQUIRE’s suite of products
• Identify and collaborate with barbers throughout the community to create and share compelling stories and useful advice
• Create and manage our overarching influencer and advocate marketing programs
• Work with our Product Marketing team to drive stronger performance of our referral program by identifying and incentivizing customers who are delighted with SQUIRE to share our products with their community
• Analyze trends, develop actionable insights, and socialize relevant learnings across the organization




The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs.

REQUIREMENTS AND QUALIFICATIONS

• 3+ years of direct experience in social media management + strategy and/or content marketing
• Experience in content marketing and social media editorial management
• A love of writing and developing content for a variety of platforms and for producing engaging content 
• Detail orientation and an eye for things like typos or funky cropped images 
• Experience with social media content management and analytics platforms
• Ability to think strategically and develop content based on building product and/or educational narratives
• Experience with Photo, Video, and Content design tools such as Figma, Photoshop, After Effects, Procreate, Canva, CapCut, etc.
• Deep social analytics knowledge

WHAT WE OFFER

• Competitive Base Salary ($110,000 - $125,000)
• New hire stock grant
• 100% employer-paid medical, dental, and vision insurance for you and your dependents
• 401K plan with company contribution
• Generous PTO and Parental Leave policies

Interview Accommodations

SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to [email protected] and someone on our team will respond to your request.

EEO Provision

SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Pay Transparency Nondiscrimination Provision

SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

E-Verify Participation

SQUIRE participates in E-Verify. Learn more about E-verify here.