Content Lead

Position | Reporting to the Vice President of Marketing and Communications, with a dotted line to the Vice President of Digital Programs and Education, the Content Lead drives the execution of Power to Decide's content strategy by leading content creation, editorial quality, and workflows across multiple platforms to advance sexual and reproductive well-being for all, with a strong focus on Bedsider and AbortionFinder.

What You'll Do | You'll think big, move fast, and bring structure to creative ambition. In this role, you will straddle the Marketing/Communications and Digital Teams to produce content, manage editorial workflows, and ensure every piece of content is high-quality, impactful, and aligned with our mission.

What We're Looking For | You are an experienced content leader with a proven track record as a writer, copy editor, team manager, and growth-oriented strategist. You bring deep expertise in sexual and reproductive health content. You know how to build systems that scale across channels without sacrificing quality. 

Key Responsibilities 

Content Creation & Editorial 

• Write and produce a high volume of high-quality, audience-facing content (articles, scripts, video copy, and more), primarily across Bedsider and AbortionFinder
• Lead and oversee the quality and final review of content across the organization, ensuring consistency, excellence, and brand alignment across all content outputs
• Set and reinforce standards for tone, accessibility, and inclusivity across brands
• Concept and drive audience-first, culturally relevant storytelling, content ideas, and campaigns that engage young audiences across platforms
• Develop and execute timely, rapid-response content during critical moments and emerging reproductive health developments
• Optimize and maintain website content within content management systems (CMS) using SEO/AEO best practices, including homepage messaging, accessibility updates, and other product-specific content enhancements
• Collaborate with the Senior Manager, Editorial and Marketing to forecast and execute an organizational content calendar

Strategy & Roadmap

• Lead the roadmap and execution of consumer content strategy for Bedsider and AbortionFinder, while overseeing broader organizational content strategy across Power to Decide
• Establish editorial standards rooted in health education and decision-making science
• Evaluate and utilize data analytics, audience insights, and evidence-based research to inform and refine content strategy
• Oversee execution of the video strategy for consumer-facing content, ensuring alignment with audience needs and platform trends
• Stay current on industry trends and best practices in content creation, health education, and digital marketing

Spanish-Language & Cultural Relevance

• Oversee culturally relevant translation and adaptation of content for Spanish-speaking audiences
• Contribute to Spanish-language content creation if bilingual proficiency allows

Cross-Functional Partnerships

• Partner with the Digital Team to align content operations with product roadmaps
• Support strategic scaling of user engagement across digital products
• Partner with key leadership to leverage content and relevant channels in support of fundraising and earned revenue opportunities
• Consult with the Senior Director of Health Care to ensure all health content is accurate and medically reviewed
• Cultivate relationships with community partners to extend content reach and impact

Team & People Management

• Recruit and manage 10+ content consultants and freelancers
• Supervise and support Marketing and Communications staff

Qualifications  

The successful candidate will have/be: 

• Masters degree in public health, health education, or related field, with 8+ years in sexual and reproductive health content creation, or a bachelor's degree with 10+ years of similar experience 
• Exceptional writing, editing, and communication skills, with the ability to translate complex topics into clear, engaging, and culturally relevant content across formats (including video and social) for diverse, Gen Z audiences
• Track record managing digital content programs from strategy to execution, with data-driven optimization
• Demonstrated experience leading teams and consultants while managing competing priorities and diverse perspectives
• Experience managing, publishing, and optimizing content within content management systems and digital platforms
• Highly organized, async-ready, and self-directed in a fast-paced remote environment
• Proactive problem-solver with a growth mindset and eye for innovation
• Committed to health equity and universal access to reproductive health care
• Proficient in research and leveraging of AI tools for ideation and content generation
• Proficient in Microsoft Office, Google Workspace, ChatGPT, Canva, and Monday.com 
• Able to travel 3–4 times per year

Salary and Benefits  

Salaried, Non-Exempt, $112,600 - $146,800 annually and excellent benefits package including:

• Health, Dental and Vision insurance
• 403b with 6% employer contribution after 12 months of employment
• Flexible Spending Accounts, Flexible Work Arrangements, and generous leave 
• PTO, Vacation accrual, Summer hours, Floating holiday, and 10+ paid holidays.