Content Lead

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.
CONTENT LEAD
We're looking for an experienced content writer and strategist to join our marketing and communications team in our Merchandise Mart office in Chicago. Reporting to the Head of Content, the Content Lead will work closely with our product leadership and product marketers to deliver a content strategy that aligns with ZS's business and marketing goals.
The Content Lead will be responsible for creating high-quality, product-specific content that aligns with our objectives, while also enhancing draft content authored by subject matter experts to tell an integrated story to prospects and clients. You will bring your expertise in writing to a variety of content formats-ranging from video scripts to articles, case studies, product briefs, website pages, sales enablement materials, social campaigns and more-to help us build brand awareness of and drive demand for our software as a service (SaaS) products. This role will require a content strategy mindset, excellent writing skills and an aptitude for product marketing. You'll build your strength quickly as a product expert by understanding our clients, users and their needs while helping us scale and grow our business.
The ideal candidate will have experience contributing to content marketing programs that deliver value to SaaS prospects and clients. You'll understand how tech purchasing works at organizations both large and small, as well as how to adjust content to resonate with different buyers. You'll have a keen eye for detail, working to create content that resonates with our product buyers, emphasizes our value propositions and aligns with the product messaging. The candidate must be highly collaborative and excellent at partnering internally with our subject matter experts, marketers, other writers, designers and digital experts, as well as with external agencies and vendors.
What you'll do:

• Partner side by side with the product marketing team to plan and create content that delivers value to our clients, users and prospects at different stages of the funnel, ultimately building our brand and driving demand.

• Work with the Head of Content Strategy to deliver content built on ZS's business strategy, marketing themes, competitive positioning, provocative POVs and content strategy best practices.
• Develop content for targeted demand generation campaigns that ZS run across channels to reach key audiences and reinforce the value of our products, as well as the leading ideas and expertise behind them.
• Recommend the appropriate mix of content types to suit each target audience's content consumption, behaviors and preferences.
• Write, ghostwrite and copy edit short- and long-form content assets that are clear, compelling and focused on the needs of our external audiences.
• Script videos to develop compelling storylines and execute them with our product marketers and video experts.
• Write and edit promotional content to help drive engagement and leads.
• Collaborate with product marketing and events to develop event content that highlights ZS products in keynote presentations, digital signage, promotional videos, social media and more.
• Guide ZS colleagues and SMEs through the content development process.
• Shape your writing using personas, the buyer's journey, content journeys, messaging, strategic keyword lists and more to deliver content projects that align with the needs of our target audiences.
• Adapt your writing as you translate the value and benefits of our products for different clients and industries.
• Understand how our content is performing using data and apply these learnings to optimize individual assets and continuously improve our outcomes.
• Follow industry news, trends and timely topics that are relevant to ZS audiences and share that information with colleagues to strengthen the development of ZS content.

What you'll bring:

• A./B.S. degree required, advanced degree welcome
• 5-10+ years of relevant writing experience in a B2B SaaS environment
• Demonstrated knowledge of or familiarity with writing for the pharmaceutical, biopharma or healthcare industry is a plus
• Experience working on a mix of product content, promotional content and thought leadership
• Understanding of SEO and GEO best practices and how to apply them to digital content
• The ability to influence others, including senior leaders, and to negotiate solutions that best achieve ZS's goals
• Hands-on use of content management systems and project management platforms
• Stellar project management skills
• The ability to follow AP style, an in-house style guide and brand voice guidelines
• A collaborative mindset and approach to creating content that blends the ability to work independently and with a team
• Flex in your morning schedule to collaborate with team members in India
• Minimal travel required (~5%)

Perks & Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Travel:
Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.
Considering applying?
At ZS, we honor the visible and invisible elements of our identities, personal experiences, and belief systems-the ones that comprise us as individuals, shape who we are, and make us unique. We believe your personal interests, identities, and desire to learn are integral to your success here. We are committed to building a team that reflects a broad variety of backgrounds, perspectives, and experiences. Learn more about our inclusion and belonging efforts and the networks ZS supports to assist our ZSers in cultivating community spaces and obtaining the resources they need to thrive.
If you're eager to grow, contribute, and bring your unique self to our work, we encourage you to apply.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
To complete your application:
Candidates must possess or be able to obtain work authorization for their intended country of employment.An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.
NO AGENCY CALLS, PLEASE.
Find Out More At:
www.zs.com
Salary: $110,000.00 - $117,000.00