AI is reshaping every industry, and legal is no exception. Filevine is at the center of that transformation and the stories we tell about it matter. We're looking for a Content Director to own the voice, strategy, and output that establishes Filevine as the authoritative brand in legal AI.
This is a hands-on leadership role where you'll set editorial direction across the full marketing program, manage a content strategy tied to business outcomes, and directly lead staff copywriters and contractors. You'll write, edit, direct, and build content by working at the intersection of brand, product marketing, and demand gen to produce content that earns attention and drives pipeline.
The right candidate understands that in a category being defined in real time, the best content wins. They bring editorial judgment, AI fluency, and the operational discipline to ship great work consistently; and they know that writing for legal professionals requires a different level of precision and authority than writing for most other audiences.
What You'll Do
Define and execute Filevine's content strategy. Setting the editorial direction across blog, thought leadership, case studies, research reports, email, social, and sales enablement
Build and manage the content calendar, aligning every piece of output to campaign priorities, product launches, demand gen timelines, and key moments in the legal AI conversation
Develop and steward Filevine's editorial voice. Ensure that our content sounds authoritative, distinct, and human across every channel and format
Establish Filevine as the go-to voice in legal AI through turning product launches, customer wins, and company moments into valuable and sharable content on a variety of channels
Develop thought leadership for Filevine and our executives, positioning them as credible voices in legal technology and AI
Partner with Product Marketing, Demand Gen, and Sales to translate strategy into content that moves buyers through the funnel
Directly manage staff copywriters. Provide clear editorial direction, honest feedback, and clear growth paths
Set quality standards and build workflows that help the team produce excellent work without burning out
Build and manage a flexible network of freelance writers, subject matter contributors, and content specialists
Cultivate a team culture where craft is taken seriously, experimentation is encouraged, and deadlines are non-negotiable
Own content performance by tracking what resonates, using data to inform editorial decisions, and reporting on content's contribution to pipeline and brand awareness
Optimize content for AEO / SEO / GEO, ensuring Filevine's content earns visibility wherever legal professionals are searching
Lead content repurposing and distribution strategy. Getting more out of every asset by meeting audiences where they are
Implement and maintain editorial workflows and tooling that give visibility into the full content pipeline
Integrate AI writing and production tools thoughtfully. Use them to accelerate output without compromising voice, accuracy, or brand integrity
Own the Content Strategy
Lead the Team
Drive Performance and Operations
What We're Looking For
8+ years of experience in content marketing, copywriting, or editorial roles with a track record of producing high-quality written content at volume in B2B tech
A genuine writing background: you've worked as a copywriter or content writer and can still do the work, not just manage it
Demonstrated experience owning content strategy and an editorial calendar in a fast-moving B2B SaaS or technology environment
Proven ability to manage and develop other writers, with a direct, constructive editorial style
Strong understanding of SEO fundamentals
Working knowledge of AEO / GEO / AI-driven discovery, including structured answers, topical authority, and what it takes to earn visibility and citation in AI search
Practical fluency with AI content tools. You should know how use them in your workflow and have thought carefully about where they help and where they don't
Data-informed editorial instincts: you track what's working, use it to guide decisions, and can speak to content's impact in business terms
Strong portfolio of B2B content. Please include writing samples or a link to your work in your application
Experience in legal technology, legal services, or professional services
JD or legal background. A meaningful differentiator for someone who will be writing for and about legal professionals every day
Experience creating executive thought leadership content, including ghostwriting for senior leaders
Familiarity with social-first content strategy, particularly for LinkedIn in a B2B context
Required
Strongly Preferred
Location
This role may be hybrid or remote, with in-person collaboration expected for key team milestones, campaigns, and events. Location flexibility is available for exceptional candidates
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