Consumer Growth Marketing Manager

Location: Boston, MA / Remote 

Time Commitment: Full-Time (40 hours per week)

The Mission

We are looking for a high-octane Direct-to-Consumer Growth Marketing Manager to own the engine that connects Medicare-eligible caregivers with our clinical providers. You aren’t just “running ads”; you are architecting a high-trust journey. You will lead the strategy and execution of our paid acquisition channels (Meta & SEM) and optimize our HubSpot-driven nurture funnel to ensure every qualified lead results in a successful clinical enrollment call.

The Role: Strategy meets “In-the-Weeds” Execution

As our first dedicated growth hire, you will be a “Department of One” initially, responsible for:

• Paid Media Mastery: End-to-end management of Meta Ads and Google SEM. You’ll handle the creative testing, audience layering (hyper-local targeting), and daily bid optimizations to drive high-intent caregiver lead forms.
• Lead Generation & Landing Page Ownership: Designing, building, and A/B testing landing pages within HubSpot. You understand that a lead form is only as good as the page’s ability to filter for pre-qualified candidates.
• The “Nurture-to-Call” Bridge: Designing the automated workflows (Email/SMS) that bridge the gap between “Form Submitted” and “Live Phone Call.” Your goal is to keep the lead “warm” and educated so they are ready to enroll the moment they speak to our clinician.
• Data & Attribution: Maintain a source of truth. Ensure every lead from Paid and Influencer channels is correctly tagged, tracked, and attributed within HubSpot. Tracking the true ROI. You’ll move beyond “Cost per Lead” to focus on “Cost per Enrolled Member,” using HubSpot data to find which ad sets produce the highest-quality clinical conversations.
• Marketing Operations: Manage (not create) weekly social assets, ManyChat flows, tracking links, and influencer collaborations. While assets are provided, you’ll handle the “last mile” of posting on our social channels.

The “Must-Haves”

• Startup DNA: You have worked in a fast-paced startup. You don’t wait for a project manager to tell you what to do; you find the friction in the funnel and fix it.
• The Tech Stack: Deep, hands-on experience with Meta Ads Manager, Google Ads, and HubSpot (Marketing & Sales Hub).
• Strategic Empathy: You live and breathe consumer marketing. You can write copy that resonates with a stressed caregiver. You understand the nuances of the Medicare audience and how to build trust quickly in a local market.
• Full-Stack Capability: You can write the ad copy, pick the image, build the HubSpot page, and set up the Zapier/Workflow logic yourself.
• AI-Forward: You are excited about and actively use AI tools to create operational efficiencies and move faster. You have used Claude Opus and love testing new tools.

Why This Role?

You will have a direct, measurable impact on the lives of caregivers in our community. You aren’t just driving “traffic”; you are the architect of a system that provides clinical support to those who need it most.

The Ideal Profile

• Experience: 3-5 years in a high-growth startup or fast-paced environment. You thrive in a result-oriented environment and when things are moving quickly.
• AI-Forward: You are excited about and actively use AI tools to create operational efficiencies and move faster. You have heard of Claude Opus and, better yet, have already started using it.
• HubSpot Native: You are HubSpot certified (or the technical intuition that comes from managing high-stakes automation in the past). You can navigate a CRM and build complex workflows on Day 1.
• The Execution Mindset: You are comfortable wearing multiple hats—from technical attribution to light creative work in Canva. You are a doer.
• Heart + Grit: You are motivated by the scale of the GUIDE program and the opportunity to help thousands of families find their footing.