Consultant, Advanced Analytics

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.
Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions again this year: The A-List as one of the top 10 agencies in the world, and Ad Age’s Data & Insights Agency of the year for the third year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.
We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large.
BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role: 

As a Consultant, you will support, and in-time manage custom market research projects and consulting engagements end-to-end alongside a Research Manager and a supporting Research Director.

You are the key to ensuring that our projects are of the highest quality and are managed professionally. Your responsibilities would include defining key business objectives, to designing the research approach, to analyzing data, and presenting findings. You would also be expected to ensure that our clients have an amazing experience and reinforce our relationship with them as trusted and valued partners.

This role is right for you if:

• Nothing excites you more than learning something new, and bringing your experience, analytical skills, and creativity to solve challenging problems.
• You are thrilled by the feeling of becoming an expert while also uncovering new opportunities for your career.
• You crave being part of a team that takes on these challenges together and that respects and values the unique perspective that each person brings.
• You are at a stage in your career where you are focused on growth, opportunity, and diverse experiences, seeking an environment that enables you to explore various exciting career paths.
• You have a drive for identifying and providing strategic insights that matter to stakeholders.

 Your Responsibilities Include:

• Overall project management and ownership.
• Developing research plans and designs (e.g., questionnaires and surveys).
• Statistical analysis of data with commonly used software (Excel, SPSS/SAS, Q, R, and Python).
• Interpretation of data to understand the business implications of the research.
• Writing reports and presenting them to clients in a way that is engaging and persuasive.
• Coordination with outside vendors for fieldwork management, data tabulations, and analysis – you would help define their work plans and ensure that they deliver as specified and with high quality.
• Creation of interactive data tools that are delivered to clients, such as market simulation tools built in Microsoft Excel or other platforms – you would be provided training in how to create these, but prior experience with tools like Excel is a plus.
• Working within a team of research Managers and Directors to deliver compelling deliverables that tell a real story and go beyond standard data reporting.
• Always be learning. Take full advantage of training and mentorship (technical skills, project management skills, client management skills), learning from colleagues on other teams when you work on cross-team projects, learning something new and bringing those ideas into the team.

WHO YOU ARE AND WHAT YOU HAVE

• 2+ years of quantitative market research experience at a research firm, consulting agency, or similar company
• Experience in supporting B2B clients is a plus (but not required).
• Experience in supporting qualitative projects is a plus (but not required).
• Proficiency in conducting research and solving problems using Artificial Intelligence (AI) tools (e.g., ChatGPT, Perplexity, Copilot, Gemini) is a plus (but not required).
• Fluency in talking about strategic marketing problems, a practical understanding of what our clients are trying to achieve, and you have work experience in making appropriate research recommendations for these business problems.
  • Specific examples include:
    • Early-stage market opportunity assessment
    • Customer segmentation (e.g., using Latent Class Clustering) and needs assessment
    • Feature/needs prioritization to support product development (e.g., using MaxDiff, TURF analysis)
    • Pricing/Packaging/Product Portfolio optimization (e.g., using Conjoint)
    • Path-to-Purchase research
    • Value Proposition development
    • Propensity and Persuadably predictions (e.g., using advanced modeling and machine learning)
    • Positioning and Messaging research
    • Brand Tracking and/or Media Tracking research
    • Building Market Simulators, Revenue Forecasts, etc.

• Some background in statistics.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).
• Superb communication, narrative-building, and presentation skills.
• Ability to think strategically, analytically, and proactively about diverse business problems.
• Have worked in collaborative environments and enjoy working as part of a team. 
• Passion for managing the quality & accuracy of research instruments (e.g. surveys) and analytics, including checking your and others’ work.
• Experience multi-tasking in a fast-paced – and fast-growing – small company or professional services/consulting firm environment is a plus (but not required)
• Experience in a statistical package like SPSS, SAS, Q, or experience in R and Python are a plus (but not required)

SOME OF OUR PERKS

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $75K-$85K.

        This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

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