Community Engagement Specialist

Job Description

Residency Requirements

• Must reside in Louisiana

K12, a Stride Company, believes in Education for ANY ONE. We provide families an online option for a high-quality, personalized education experience. Students can thrive, find their passion, and learn in an environment that encourages discovery at their own pace.

Passionate Educators are needed at the Stride K12 partner school, Louisiana Virtual Charter Academy (LAVCA). We want you to be a part of our talented team!

The mission of Louisiana Virtual Charter Academy (LAVCA) is to provide an exemplary individualized and engaging educational experience for students by incorporating school and community/family partnerships coupled with a rigorous curriculum along with a data-driven and student-centered instructional model. Student success will be measured by valid and reliable assessment data, parent and student satisfaction, and continued institutional growth within the academic community. Join us!

The Community Engagement Specialist develops and implements comprehensive communication, marketing, and community engagement strategies that strengthen relationships among students, families, staff, and community stakeholders. This position leverages digital marketing, social media management, content creation, and data analytics to increase family engagement, enhance school visibility, and support student success initiatives within the virtual learning environment.

ESSENTIAL FUNCTIONS:

• Develop and execute strategic communication and community engagement plans that promote school initiatives, programs, and events.
• Manage and grow the school's digital presence through social media platforms, newsletters, websites, email campaigns, and multimedia content.
• Create compelling written and visual content, including photography, videography, promotional materials, newsletters, and digital campaigns that strengthen school branding and engagement.
• Serve as the school's social media manager by creating, scheduling, monitoring, and analyzing content performance and engagement metrics.
• Develop and maintain communication strategies that improve collaboration between school leadership, teachers, families, and community stakeholders.
• Facilitate virtual and in-person family engagement opportunities, orientations, trainings, and community events.
• Coordinate outreach campaigns to increase participation in school programs, student activities, and community initiatives.
• Utilize analytics and reporting tools to monitor engagement metrics, evaluate communication effectiveness, and make data-driven recommendations for improvement.
• Support student recruitment, re-registration initiatives, and retention efforts through targeted communication and engagement campaigns.
• Collaborate with school leadership to design and implement branding initiatives that promote a positive and transparent school culture.
• Provide training and support to staff regarding effective communication practices, digital engagement strategies, and social media utilization.
• Develop marketing materials and promotional campaigns for student competitions, clubs, events, and family engagement activities.
• Build and maintain relationships with community partners and stakeholders to expand opportunities for students and families.

MINIMUM REQUIRED QUALIFICATIONS:

• Two (2) years of college AND 
• Two (2) years of experience in education OR
• Equivalent combination of education and related experience 
• Three (3) years of experience in communications, digital marketing, community engagement, public relations, social media management, or stakeholder engagement.

DESIRED QUALIFICATIONS:

• Five (5)+ years of experience in digital communications, marketing strategy, content creation, and community engagement.
• Experience managing social media platforms and analytics tools.
• Experience with photography, videography, graphic design, and multimedia content development.
• Experience utilizing analytics and KPI reporting to drive engagement strategies.
• Strong skills in Adobe Creative Suite, Google Analytics, social media management platforms, and Microsoft Office applications.

KEY COMPETENCIES:

• Strategic Communications
• Community Engagement and Relationship Building
• Social Media Management
• Content Creation and Storytelling
• Event Planning and Promotion
• Digital Marketing and Branding
• Analytics and Performance Reporting
• Written and Verbal Communication
• Project Management and Organization
• Collaboration and Stakeholder Engagement

Compensation & Benefits: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level.  Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections.  Offers will typically be in the bottom half of the range. 

• We anticipate the salary range to be $41,259.00 - $61,888.00.  Eligible employees may receive a bonus.  This salary is not guaranteed, as an individual’s compensation can vary based on several factors.  These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off. 

Work Environment:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is a home-based position but may require one or more days a week in this office as determined by the supervisor.

Job Type

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting [email protected].

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.