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Rockwell Automation

Commercial Marketing Manager

Reposted Yesterday
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In-Office
Milwaukee, WI
Senior level
In-Office
Milwaukee, WI
Senior level
Responsible for accelerating business growth through global partner ecosystems, developing channel strategies, executing marketing campaigns, and analyzing market trends.
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Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

Rockwell Automation is looking for a dynamic marketer to help accelerate business growth through our global partner ecosystem—including Distributors, System Integrators, OEMs, and technology partners. As a leader in industrial automation and digital transformation, we bring together Intelligent Devices, Software & Control, and LifecycleIQ Services to serve multiple markets and customers. You will work with the Channel Marketing Director and cross-functional teams to develop and execute global commercial strategies, driving revenue and market share through the distribution channel. You will also lead planning, budgeting, and delivery of global commercial programs and campaigns, including inbound/outbound marketing, events, sales enablement, training, and other demand generation initiatives.

Your Responsibilities:
  • Analyze partner segments, market trends, and Voice of Partner insights to identify growth opportunities and inform channel strategies.
  • Develop and execute channel go‑to‑market plans, including activation of New Product Introductions and management of the Annual Distributor Marketing Plan.
  • Drive multichannel partner engagement strategies across acquisition, enablement, and retention.
  • Collaborate with global marketing teams to align content and execute effective channel campaigns.
  • Build tactical plans to optimize partner marketing platforms, resources, and investments.
  • Support campaign forecasting, KPI planning, and development of business cases for strategic initiatives.
  • Manage reporting frameworks, analyze complex data, and deliver insights to guide decision-making.
  • Coordinate stakeholder interactions and contribute to internal and external networks to support campaign execution.
The Essentials - You Will Have:
  • Bachelor's Degree in Relevant Field
  • Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
The Preferred - You Might Also Have:
  • Master's degree or MBA.
  • Typically requires 5+ years of experience in B2B commercial marketing, ideally within an industrial or technology environment.
  • Experience managing marketing resources, programs, or teams.
  • Demonstrated capability in distributed marketing or partner/channel marketing.
  • Strong commercial acumen and experience developing business cases or forecasting performance.
  • Experience with marketing commercialization for B2B or B2C audiences.
What We Offer:
  • Health Insurance including Medical, Dental and Vision
  • 401k
  • Paid Time off
  • Parental and Caregiver Leave
  • Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
  • To learn more about our benefits package, please visit at www.raquickfind.com.

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

This position is part of a job family. Experience will be the determining factor for position level and compensation.

For this role, the Base Salary Compensation is from $131,120.00 - 196,680.00with an annual target bonus of 8% of base salary. Our benefits for the US can be found here. Actual pay will be based on factors such as skills, knowledge, education, and experience.

We are an Equal Opportunity Employer including disability and veterans. 

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

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