Chief Marketing Officer

Description
Ready to join a team that's all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.
We believe work can be more than a job or task-it's a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what's possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results-for your career, your teammates, and our customers.
When you join Imprivata, you embark on a shared journey of ambition and growth. We're committed to building an inclusive workplace where everyone feels valued and supported. If you're looking for a place to match your passion with purpose-and where every day you can make an impact-you'll find it here.
We are seeking a Chief Marketing Officer to join our team. This is a hybrid position based out of our Waltham, MA office.
Job Summary
The Chief Marketing Officer (CMO) will lead and oversee Imprivata's marketing efforts. The CMO is responsible for developing and executing the overall marketing strategy, brand positioning, product marketing, customer acquisition, and retention strategies to drive business growth. You will collaborate with senior leadership to ensure that marketing objectives align with broader business goals and play a pivotal role in shaping the company's public image and market presence.
Duties and Responsibilities
Market & Growth Strategy

• Define and own the marketing strategy aligned to company growth objectives
• Identify and prioritize target markets, ICPs, buyer personas, and use cases
• Lead market segmentation, competitive positioning, and category strategy
• Drive expansion strategy (new verticals, geographies, products)

Brand, Positioning & Messaging

• Own the company brand, value proposition, and positioning
• Ensure consistent, compelling messaging across all customer touchpoints
• Establish category leadership and differentiation vs. competitors
• Serve as a key external spokesperson (events, press, analyst relations)

Demand Generation & Revenue Impact

• Own the end-to-end demand generation engine (pipeline creation)
• Drive integrated campaigns across:
• Digital, content, SEO/SEM
• Events, webinars, ABM
• Partners and alliances
• Be accountable for marketing-sourced and marketing-influenced pipeline
• Continuously optimize CAC, conversion rates, and ROI

Product Marketing

• Translate product capabilities into clear customer value
• Lead:
• Product launches and go-to-market plans
• Messaging frameworks and sales enablement
• Pricing and packaging strategy (with Product & Finance)
• Enable Sales with positioning, battlecards, and narratives

Customer Marketing & Lifecycle

• Own customer lifecycle marketing from onboarding → adoption → expansion → advocacy
• Drive:
• Retention and upsell support
• Case studies, references, community, customer events and community
• Voice-of-customer insights back to Product
• Strengthen customer trust and long-term loyalty

Sales Partnership

• GTM strategy and execution
• Pipeline goals and forecasting
• Account-based marketing and enablement
• Ensure tight alignment between: Marketing, Sales, Product, and Customer Success
• Eliminate silos across the revenue engine

Data, Analytics & Performance

• Define and track marketing KPIs:
• Pipeline, revenue influence, CAC, LTV
• Conversion rates and funnel performance
• Own marketing tech stack and data integrity
• Use insights to drive continuous improvement and prioritization

Team Leadership & Operations

• Build, lead, and scale a high-performing marketing organization
• Define org structure, roles, and operating rhythms
• Manage budget, resources, and agency partners
• Foster a culture of accountability, experimentation, and customer focus

Key Outcomes the CMO Is Accountable For:

• Clear, differentiated market positioning
• Predictable, scalable pipeline generation
• Strong brand credibility and category presence
• Tight GTM alignment and revenue impact
• Measurable contribution to company growth

Required Qualifications

• Bachelor's degree in Marketing, Business Administration or related field. MBA or advanced degree is preferred.
• 15+ years of marketing experience, including at least 10 in a senior leadership role.
• Proven track record in a relevant industry.
• Strong leadership and team management skills with the ability to inspire and motivate a diverse marketing team.
• Extensive experience in digital marketing platforms, including social media, SEO, SEM, email marketing, and content marketing.
• Solid understanding of marketing analytics and the ability to turn data insights into actionable strategies.
• Excellent verbal and written communication skills, with the ability to present ideas clearly and influence senior leaders and stakeholders.
• Strong creative vision combined with the ability to develop and implement strategic marketing plans.

At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
#LI-Hybrid #LI-ML1