Chief Marketing Officer responsible for setting global marketing strategy, integrating brands, driving demand generation, aligning marketing with sales and product teams, overseeing digital channels and communications, supporting indirect sales channels, and leading a global marketing organization. The role requires extensive travel and experience in B2B technology, building automation, brand transformation, marketing technology, and global go-to-market strategy.
About Delta Intelligent Building Technologies (Canada) Inc.(formerly known as Delta Controls).
Delta Intelligent Building Technologies (Canada) Inc. (a subsidiary of Delta Electronics) is a leading building controls manufacturer with over 300 partners in more than 80 countries. For over three decades, we have provided innovative building automation solutions for commercial, healthcare, education, and leisure facilities. We delivered the world’s first fully integrated BACnet building solution for HVAC, lighting, and access control.
Position Summary
The Chief Marketing Officer (CMO) sets and leads the global marketing strategy for Delta IBT Smart Building Solutions. This executive role strengthens the company’s market presence, generates measurable demand, and brings legacy brands, teams, and marketing practices together into a unified, customer-focused organization.
Working closely with the Chief Sales Officer and leaders across Sales, Product Management, Engineering, and the broader Delta IBT Products Group, the CMO aligns marketing with business strategy and supports growth across global markets and indirect sales channels.
Key Responsibilities
- Set the global marketing strategy, roadmap, budget, and performance measures in support of business goals.
- Lead the transition to a cohesive brand architecture while protecting customer loyalty and the value of existing brands.
- Direct global marketing functions, including brand, product marketing, communications, digital, partner marketing, events, and market intelligence.
- Develop demand generation and partner programs that contribute to qualified leads, pipeline, revenue, and market growth.
- Work with Sales to align go-to-market strategies and strengthen support for distributors, systems integrators, wholesalers, and representatives.
- Partner with Product Management and Engineering on product positioning, launches, pricing input, and lifecycle communications.
- Oversee digital channels, marketing automation, CRM integration, public relations, thought leadership, and industry engagement.
- Build marketing programs for key markets and verticals, including commercial offices, healthcare, education, data centers, and hospitality.
- Harmonize marketing processes, tools, content, and corporate identity across the Products Group.
- Lead, develop, and retain a high-performing global marketing team, building a culture of accountability, collaboration, and innovation.
- Identify and manage risks related to brand and organizational integration, including impacts on customers and partners.
- Represent the business internally and externally and communicate marketing strategy, performance, and progress.
Qualifications
- Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA preferred.
- At least 15 years of marketing experience, including 8 years in senior leadership roles within complex B2B technology organizations.
- Demonstrated success leading brand integration, rebranding, or marketing transformation.
- Experience in building automation, HVAC controls, commercial lighting, electronic security, energy management, or a related field.
- Proven experience supporting indirect sales channels, including distributors, systems integrators, wholesalers, and representatives.
- Strong knowledge of digital marketing, marketing technology, CRM, marketing automation, and B2B go-to-market strategy.
- Excellent strategic, analytical, communication, and stakeholder-management skills, with the ability to translate complex technology into clear customer value.
- Global or multi-region leadership experience; experience in North American and European markets is an asset.
Work Location: Hybrid (Will require extensive travel to company sites)
Type: full-time, Permanent
Why work for us?
We provide fantastic opportunities to individuals passionate about business and technology. Delta Electronics products are the most energy efficient power products in the industry and our company is perfect for those who want to create, design and build sustainable solutions using massively scalable, big-data architecture, with a strong focus on building automation. Here are some of the Delta perks you’ll receive from day 1!
- Employee & safety centric culture with the possibility of remote work
- Flexible hours and scheduling available
- Competitive total compensation along with generous vacation allowances
- Three weeks of vacation
- In-house & external training provided along with education support and opportunities for growth
- Company funded annual personal development budget
- Financial benefits & planning such as group RRSP & company match
- Employer paid premiums for extended healthcare and family-focused benefits (health, vision and dental)
- Travel insurance coverage and access to the Employee Assistance Program (EAP)
- Wellness - onsite fitness center & company reimbursement for personal gym memberships
- Internal Recognition & Service Awards
- Employee Referral bonuses
- Transit accessible with free onsite parking
- Regular company events such as "Food Truck Fridays", Lunch & Learn and other planned activities
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What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
