Channel Strategy Manager, Wellness

Join our Wellness Team at Helen of Troy and make an immediate impact on our trusted brands: Honeywell, PUR, Braun, and Vicks. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Channel Strategy Manager, Wellness

Department: Sales for Wellness Brands (Honeywell, PUR, Braun, and Vicks)

Work Location: Marlborough, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

Helen of Troy is seeking a strategic Channel Strategy Manager who will serve as the critical pivot point between our Brand and Sales teams to drive merchandising, promotions, and commercial strategy for our wellness brands — Honeywell, Braun, Vicks and PUR. Reporting to the Director of Channel Strategy, you will help shape how our brands show up with consumers and retail partners by developing and executing channel strategies, supporting and monitoring key initiatives like our universal pricing policy, informing key customer-facing recommendations, and enabling successful line reviews and joint business planning.

This role maintains consistent communication loops with Brand, Innovation, Sales, Finance, and Supply Chain, acting as both the voice of Sales within the brands and the voice of the Brand to the field. You will embed external retail insights into business planning, guide customer teams with clear strategy and selling direction, and ensure our plans are executed with excellence to position our brands for long-term growth.

Channel Strategy and Commercial Planning

• Support the development and refinement of channel strategies at the category and enterprise level for the Wellness portfolio of brands.

• Collaborate with Category Management, Brand Marketing, Innovation and Supply Chain to ensure alignment to strategies and commercial plans.

• Translate strategy into assortment, shelving, pricing and promotion guidance for sales and cross-functional partners.

• Track and surface channel risks (e.g., price matching, promo overlap) with recommended solutions.

Annual Business Planning

• Provide customer and shopper insights to influence upstream brand planning.

• Translate brand strategies into clear commercial priorities for Sales.

• Share visibility to retailer milestones (line reviews, resets, price changes) that affect brand planning; inform SKU transition strategy and SKU rationalization decisions.

NPD & Launch Support

• Collaborate with Brand Marketing and Innovation teams for channel strategy for new product development.

• Embed retailer requirements (pack size, margin expectations, reset timing) into NPD discussions.

• Consolidate customer requests (custom packs, exclusives, in-and-outs) and assess fit with brand strategy and SOPs. Guide customer teams on feasibility and ensure proposals meet profitability requirements.

Sales Enablement

• Prepare brand-aligned selling narratives, category insights, and recommendations for customer line reviews, modular resets and customer presentations.

• Support development of Joint Business Plans by providing brand strategy, category framing, and commercial guidance.

• Leverage syndicated data (Circana/IRI, Nielsen) to monitor performance to inform shelf productivity, assortment efficiency and merchandising effectiveness.

Sales Ops Support

• Audit and collaborate across sales ops and sales leads to drive enforcement of universal pricing policy, including recommendations on stop ships, process improvements and overall workflows with vendor support.

• Partner closely with sales ops to help support allocation scenarios to help guide recommended channel and customer quantities.

• Coordinate input from key teams and support alignment on allocation decisions.

• Partner with sales ops to ensure hand off on retailer decks, coordination of line review calendars and internal meetings.

Skills needed to be successful in this role:

• Strong project management and organizational skills

• Data-driven decision making

• Excellent communication and interpersonal abilities

• Ability to work independently and collaboratively in a fast-paced environment

Minimum Qualifications:

• Bachelor’s degree in business, Marketing or related field

• 4+ years of experience in MS&P, merchandising, or category management in a CPG/mass retailer focused business.

• Strong experience with syndicated data

• Advanced proficiency in Excel and PowerPoint

• Experience supporting retailer-facing initiatives (planogram resets, line reviews, JBPs)

• Knowledgeable about the P&L; able to understand and manage key drivers, including pricing, trade spend, and margin optimization, to support profitable growth decisions.

• Ability to travel domestically (up to 20%)

• Authorized to work on a full-time basis in the United States

In Massachusetts, the standard base pay range for this role is $95,000.00 -$140,000.00 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.  

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. 

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. 

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer.  We are committed to developing a diverse workforce and cultivating an inclusive environment.  We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process.  If you would like to request an accommodation, please contact Human Resources at (915) 225-8000. 

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.