Campaign Operations Analyst

The Marketing Operations team at Justworks is seeking a dynamic and experienced Campaign Operations Analyst to join our Marketing Operations team to help advance our mission through seamlessly executed marketing campaigns and systems. This role is a unique opportunity to contribute to the growth and success of Justworks by building, executing, and optimizing marketing campaigns for various Growth Marketing teams and initiatives. The ideal candidate will possess strong technical expertise with marketing automation tools and a detail-oriented mindset, thriving in a fast-paced environment while managing multiple priorities.

• Oversee the execution of marketing campaigns across outbound ‘facing’ channels (email, SMS, in-app), ensuring they run smoothly and effectively.
• Collaborate closely with the Lifecycle Marketing team to develop, execute, and optimize omni-channel campaigns, ensuring seamless integration across all touchpoints; provide regular, timely updates on project progress to maintain transparency and visibility throughout the campaign lifecycle.
• Develop workflows and processes for campaign creation by channel, approval, and measurement to enhance efficiency and effectiveness.
• Utilize marketing technologies such as marketing automation platforms, in-app tools, event platforms, customer data platforms (CDPs), project management tools, and CRM systems to enhance campaign performance.
• Leverage A/B testing, multivariate testing, personalization, and other optimization techniques to enhance campaign performance and establish experiences at scale for our customers.
• Conduct interviews and capture user stories to map out key campaign channels and determine service level agreements (SLAs) and campaign intake architecture.
• Facilitate collaboration between marketing teams (creative, content, demand gen, etc.) to streamline execution and avoid duplication of efforts.

As a campaign operations analyst, how results are achieved is paramount for your success and, ultimately, in our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following:

• Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals.
• Functional expertise - subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge.
• Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
• Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
• Nimble learning - Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Builds networks - effectively building formal and informal relationship networks inside and outside the organization.

All Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.

• Bachelor’s degree or equivalent work experience
• 2-3 years of experience working in a marketing role (operations, lifecycle, digital marketing, and demand generation)
• Proficiency in marketing automation systems (Pardot, Marketo, Hubspot, Eloqua, Customer.io) 
• Proficiency in Salesforce.com and its relationship to the marketing stack
• Experience working with multiple marketing and sales platforms
• Experience in maintaining data hygiene
• Experience working within a SaaS company a plus
• Ability to manage multiple projects at the same time in a fast-paced environment
• Technically capable, excellent communicator, and a desire to improve processes

#LI-Hybrid #LI-DW1

The base wage range for this position based in our New York City Office is targeted at $86,000.00 to $94,600.00 per year.