Lead and optimize integrated marketing campaigns for B2B tech audiences, collaborating across teams, managing budgets, and analyzing metrics.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* We're looking for a strategic and results-driven Campaign Lead to lead the planning, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, and pipeline growth. This role is critical in aligning cross-functional teams- performance marketing, digital, content, campaign planning and Integrated Tech/Digital Velocity - to deliver impactful, full-funnel programs that resonate with our B2B tech audience.
* What you'll do
* Develop and execute multi-channel marketing campaigns aligned to key solutions, verticals, or personas.
* Collaborate with performance marketing, ITS/DV, and field teams to define campaign goals, messaging, and target audiences.
* Manage campaign calendars, timelines, and project plans to ensure on-time execution and coordination across teams.
* Partner with digital, content, and creative teams to produce compelling assets across email, web, social, paid media, and events.
* Monitor and analyze campaign performance metrics (MQLs, pipeline, conversion rates, ROI), and make data-driven optimizations.
* Own campaign reporting and stakeholder communication, including performance recaps and insights.
* Support the integration of campaigns into ABM and sales enablement programs when applicable.
* Manage budgets, vendor relationships, and internal resources related to campaign delivery.
* What we expect of you
* Minimum basic requirements
* Bachelors degree and 3+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
* OR 7+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
* Proven success managing integrated marketing campaigns that drive measurable outcomes.
* Strong project management and organizational skills; comfortable juggling multiple priorities.
* Experience working with marketing automation (e.g., Marketo), CRM (e.g., Salesforce), and analytics tools.
* Excellent written and verbal communication skills; ability to simplify complex topics.
* Data-driven mindset with the ability to translate metrics into actionable insights.
* Collaborative and flexible team player who thrives in a fast-paced environment. Preferred skills, experience and qualities needed
* Experience with account-based marketing (ABM) strategies and tools.
* Familiarity with B2B buyer journeys, tech personas, and sales cycles.
* Understanding of SEO, paid media, and performance marketing fundamentals. Pay range: $ 68,000-$97,200 depending on experience and skill set Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* We're looking for a strategic and results-driven Campaign Lead to lead the planning, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, and pipeline growth. This role is critical in aligning cross-functional teams- performance marketing, digital, content, campaign planning and Integrated Tech/Digital Velocity - to deliver impactful, full-funnel programs that resonate with our B2B tech audience.
* What you'll do
* Develop and execute multi-channel marketing campaigns aligned to key solutions, verticals, or personas.
* Collaborate with performance marketing, ITS/DV, and field teams to define campaign goals, messaging, and target audiences.
* Manage campaign calendars, timelines, and project plans to ensure on-time execution and coordination across teams.
* Partner with digital, content, and creative teams to produce compelling assets across email, web, social, paid media, and events.
* Monitor and analyze campaign performance metrics (MQLs, pipeline, conversion rates, ROI), and make data-driven optimizations.
* Own campaign reporting and stakeholder communication, including performance recaps and insights.
* Support the integration of campaigns into ABM and sales enablement programs when applicable.
* Manage budgets, vendor relationships, and internal resources related to campaign delivery.
* What we expect of you
* Minimum basic requirements
* Bachelors degree and 3+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
* OR 7+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
* Proven success managing integrated marketing campaigns that drive measurable outcomes.
* Strong project management and organizational skills; comfortable juggling multiple priorities.
* Experience working with marketing automation (e.g., Marketo), CRM (e.g., Salesforce), and analytics tools.
* Excellent written and verbal communication skills; ability to simplify complex topics.
* Data-driven mindset with the ability to translate metrics into actionable insights.
* Collaborative and flexible team player who thrives in a fast-paced environment. Preferred skills, experience and qualities needed
* Experience with account-based marketing (ABM) strategies and tools.
* Familiarity with B2B buyer journeys, tech personas, and sales cycles.
* Understanding of SEO, paid media, and performance marketing fundamentals. Pay range: $ 68,000-$97,200 depending on experience and skill set Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
Top Skills
Marketo
Salesforce
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