Prospect and generate new mid-market and enterprise sales opportunities for Adestra across North America using CRM and sales engagement tools, cold calling, emailing, and social selling. Qualify leads, set meetings for sales executives, maintain pipeline, collaborate on messaging, and refine lead generation playbooks focused on MarTech integrations and multi-channel marketing.
At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?
At Upland Audience Engagement, our results-oriented teams collaborate to deliver value for customers, driving growth and innovation. We’re passionate, proactive, and thrive on
challenges. If you’re ready to make an impact in a dynamic environment, we want to hear from you.
Role Overview:
We are hiring a Business Development Representative to join our North America team, focused on Adestra, a leading platform empowering marketers to deliver impactful, personalized multi-channel communications. We are looking for someone who has a strong understanding of prospecting into mid-market & enterprise space, cold calling, social selling, and creative outreach. The ideal candidate has a track record of consistently hitting quota in an SDR/BDR or closing role for the last 1-2 years.
Responsibilities:
- Represent Adestra’s product and services with a deep understanding of its value for North American marketers.
- Proactively seek new leads and business opportunities, targeting mid-market and enterprise accounts in North America.
- Use CRM, sales engagement platforms, cold calling, emailing, and social selling to generate new sales opportunities.
- Set up meetings or calls between potential customers and sales executives.
- Manage and maintain a pipeline of interested prospects, collaborating with sales executives for next steps.
- Identify best practices to refine Upland’s lead generation playbook for the North American market.
- Identify opportunities for Upland Audience Engagement to solve prospects’ needs, especially in the context of MarTech integrations (e.g., CRM, CDP, audience development tools).
- Collaborate with internal teams to refine messaging and maximize value in every interaction.
Requirements:
- 1–2 years of full-time BDR/SDR or previous sales experience, ideally in North America.
- Proven track record of quota attainment.
- Experience in sales development of marketing technology (MarTech) tools is required.
- Strong understanding of the email and multi-channel marketing space, including key players and competitors.
- Familiarity with Software Sales SaaS platforms and modern prospecting techniques (cold calling, social selling, lead nurturing, and intent focused outreach).
- Ability to leverage data aggregation and segmentation tools to deliver the right message at the right time.
Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit
Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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