Business Development Manager

At Nedap Retail, we’re redefining the retail experience with our cutting-edge iD Cloud platform. Partnering with global brands such as Abercrombie, Levi’s, and Puma, we empower retailers to achieve perfect inventory visibility and deliver exceptional shopping experiences. As a global leader in RFID technology, our mission is simple: perfect inventory visibility, no waste, no losses.

We are looking for a Business Development Manager to join our Retail Go-To-Market Team in North America. In this role, you are responsible for identifying, shaping, and converting strategic growth opportunities for Nedap’s iD Cloud solutions.

Success in this role is defined by the ability to validate, operationalize, and scale new go-to-market domains into sustainable growth engines for Nedap’s iD Cloud business.

This role owns the go-to-market development for defined growth domains, acting as the commercial and strategic lead to turn new value propositions into signed business.

You operate across enterprise customers, partners, and internal teams to validate market demand, build compelling business cases, and drive opportunities from early discovery through pilot and rollout readiness, ensuring both commercial viability and scalable execution. You serve as a bridge between technology and commercial value, ensuring Nedap’s solutions address real customer problems and can scale successfully.

This is a senior role requiring strong executive presence, commercial judgment, and ownership, with the ability to engage C-suite stakeholders, influence internal decision-making, and orchestrate cross-functional teams to deliver measurable business impact.

Key responsibilities:

• Strategic Growth & Domain Ownership: Own the end-to-end go-to-market development for specific growth domains, shaping how Nedap positions, validates, and scales new offerings with enterprise customers, with a strong focus on repeatability, scalability, and long-term business impact.
• Enterprise Opportunity Development: Identify and develop strategic opportunities within existing and new enterprise customers by understanding complex business challenges and translating them into actionable, commercially viable solutions.
• Solution Selling & Business Case Leadership: Craft and defend compelling, value-based business cases that quantify customer impact, ROI, and commercial feasibility. Position Nedap’s technology as part of broader transformation initiatives rather than standalone features.
• Negotiation, Proposal & Deal Closure: Lead negotiations and complex deal processes (including RFPs), driving opportunities to signature. Supervise pilots and early delivery phases to ensure commercial objectives, customer expectations, and scalability criteria are met, in close coordination with Customer Engagement and Operations, as part of establishing new, scalable commercial models.
• Executive & Stakeholder Engagement: Engage C-suite and senior customer stakeholders while collaborating closely with technical and operational teams. Internally, orchestrate Sales, Product, Operations, Customer Engagement, and partners to maintain momentum and alignment.
• Voice of the Customer & Product Influence: Act as a senior voice of the customer internally, translating recurring needs, objections, and success patterns into actionable input for Product, Marketing, and roadmap prioritization.
• Commercial Narrative & Thought Leadership: Contribute to shaping Nedap’s commercial narrative for new offerings, partnering with Marketing and Product to define how solutions are positioned and communicated to the market.

What We’re Looking For

• Trusted Advisor & Creative Partner: Strong business acumen with the ability to act as a trusted advisor and creative partner to customers. You can develop customized, value-based approaches that align Nedap’s solutions with customer priorities, comfortably engage stakeholders at different levels (including executive audiences), and support deal conversations that create value for both the customer and the business.
• Strategic & Commercial Judgment: Demonstrated ability to analyze market opportunities, build and defend business cases, and contribute meaningfully to commercial decision-making. Comfortable guiding opportunities from early discovery through to signature in collaboration with Sales and Customer Engagement, while maintaining a strong focus on building scalable growth models rather than short-term transactional outcomes.
• Project Management & Cross-Functional Collaboration: Proven ability to independently plan and manage multiple complex initiatives simultaneously. You are effective at coordinating cross-functional teams (Sales, Product, Operations, Customer Engagement, Partners) to achieve common objectives and ensure alignment with customer business goals, including close collaboration with global teams based in the Netherlands (Business Development, Product, and Technical teams).
• Communication & Executive Presence: Strong customer-facing demeanor with excellent written and verbal communication skills. You are confident presenting to senior stakeholders, engaging diverse audiences, and translating complex technical solutions into clear, accessible, and compelling concepts.
• Self-Drive & Entrepreneurial Mindset: A hands-on, agile, and solution-oriented approach is essential. You enjoy taking ownership of ambiguous problems, leading initiatives with leadership and peers as sounding boards, and driving innovative solutions forward independently in a fast-paced environment.
• Other requirements:
  • 6–8 years of experience developing, negotiating, and executing complex business or commercial agreements, preferably in a SaaS or enterprise technology environment
  • Experience in technology, software, or enterprise solution sales or business development
  • Background or exposure to RFID technologies and the retail ecosystem is a strong plus
  • This is a hybrid role based in Burlington, MA, requiring in-office presence 2–3 days per week
  • Domestic and international travel (40–50%), including trips to our headquarters in the Netherlands
  • Valid U.S. driver’s license and eligibility for U.S. employment

What We Offer

• Competitive salary
• Health, dental, and vision insurance
• 401(k) with company match
• Life, LTD, and STD insurance coverages
• Flexible work hours and remote options
• Paid time off (PTO) and parental leave
• A professional environment that supports personal and professional growth — “First People, then Technology”

Nedap is proud to be an Equal Opportunity Employer, committed to fostering a diverse, inclusive, and equitable work environment where every individual is valued and empowered to thrive.