Brand Strategist

Talent is everywhere, opportunity is not. Sora Union changes that.

Sora Union is a globally distributed professional services company that specializes in Design, Software Engineering. Our experienced talent comes from communities where there is displacement or risk of displacement due to conflict or climate change. We provide services to global companies and start-ups across various industries, including healthcare, financial services, technology, and education.

We’re looking for a Financial Services Brand Strategist to help shape brand and go-to-market clarity for firms operating in complex, credibility-driven categories such as asset management, wealth, fintech, banking, insurance, and adjacent financial services.

This role is about translating business model complexity, market positioning, trust signals, audience expectations, and growth ambitions into a clear strategic direction that can guide messaging, design, and digital experience.

The strategist is expected to operate with fluency in regulated or credibility-sensitive environments where differentiation must be sharp, but never careless.

You'll be responsible for:

• Lead discovery and strategic diagnosis for financial services clients
• Analyze category dynamics, competitors, market perceptions, and audience expectations
• Define or refine positioning, narrative, and differentiation
• Develop messaging architectures that balance sophistication, credibility, and clarity
• Shape website structure and content logic based on user intent and business priorities
• Translate strategic insight into actionable guidance for design and digital teams
• Contribute to client workshops, strategic presentations, and recommendation decks. Live presentations on a constant basis. 

Ideally, you'll have:

• Strong experience creating and evolving brand identities and scalable brand systems
• Excellent conceptual thinking and the ability to develop ideas beyond visual execution
• A strategic mindset, with the ability to understand the business context behind a brief
• High creative autonomy and the confidence to propose better approaches when appropriate
• Strong art direction, typography, composition, visual storytelling, and overall design craft
• Ability to take ownership of a project from an ambiguous or incomplete brief through to a polished solution
• Critical thinking and a strong point of view, while remaining collaborative and open to feedback
• Experience using AI as part of the creative process to explore, iterate, prototype, and elevate the quality of the final work, rather than simply accelerate production
• Ability to present and explain creative decisions clearly to internal teams and customers
• Strong attention to detail and consistency across complex brand systems

Sora Union is committed to creating and fostering a diverse team. We encourage people from underrepresented backgrounds and all walks of life to apply. We are committed to providing reasonable accommodations to all applicants throughout the application process.