Brand Strategist

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. As an equal opportunity employer Walker Sands is committed to diversity, equity, and inclusion and welcomes everyone to our team.

In your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc).

If you need reasonable accommodation at any point in the application or interview process, please let us know.

Walker Sands is seeking a Brand Strategist to join our growing team. The Brand Strategist supports the development and execution of brand strategy initiatives across a variety of B2B client engagements, reporting to the Director, Brand Strategy within Walker Sands’ Strategy + Insights group.

This role blends creative and analytical thinking — uncovering insights through research, shaping brand positioning and messaging, and helping translate strategy into creative expression, go-to-market campaigns and marketing activation. The ideal candidate is naturally curious, articulate, and collaborative, with strong instincts for how brand strategy connects to business goals.

Responsibilities:

Service delivery leadership and execution for brand strategy projects and programs, including:

• Support brand research efforts, including qualitative interviews, quantitative surveys, and competitive/market analysis.
• Translate research findings into insights that inform brand positioning, audience nuances,  messaging frameworks, and more.
• Contribute to the development of buyer personas, audience journeys, and audience value propositions.

• Partner with the Director, Brand Strategy to define positioning statements, brand personality traits, and messaging hierarchies.
• Develop strategic narratives and brand messaging pillars that guide creative development and go-to-market activity.
• Ensure messaging aligns to client objectives, target audiences, and broader brand strategy.

• Support integrated brand and marketing campaigns, collaborating across teams (creative, content, paid, PR, web, and demand gen).
• Apply brand and audience insights to support creative briefs, content strategy, and campaign planning.
• Contribute to measurement plans and performance reporting to ensure campaigns align with brand strategy and marketing goals.

• Collaborate with other members of the Strategy + Insights group (research, marketing, and G2M strategists) to deliver cohesive recommendations.
• Support documentation of brand strategy frameworks, tools, and best practices.
• Contribute to client presentations, workshops, and internal collaboration sessions.

Experience: 

• 3–6 years of experience in brand strategy, or related roles; agency and/or B2B experience preferred.
• Strong understanding of brand positioning, personas, and messaging strategy.
• Experience conducting and synthesizing research to inform strategic recommendations.
• Excellent written and verbal communication skills — able to clearly articulate complex ideas.
• Collaborative, proactive, and comfortable working in a fast-paced, client-facing environment.
• Experience with brand research and marketing tools (e.g., SurveyMonkey, etc.) is a plus.
• Experience supporting or developing go-to-market strategies is a plus

Compensation & Benefits:

• We strive for salary range transparency in our hiring process. This is a major step towards not only complying with regulations where required, but also to make sure pay equity and DEI are top of mind during the hiring process. Base salary is only a part of the total rewards package - this role will also be eligible for a bonus based on company performance, as well as benefits. Below is the starting salary for this role:
  Starting Salary: $71,500 - $81,035 a year
• Placement on the salary scale will be determined by various factors, such as, but not limited to, relevant qualifications, certifications, experience, skills, seniority, geographic location, performance, education, business or organizational requirements and internal equity.
• Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire. Merit-based increases can be earned after time in role.

Total Rewards Package:

• 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
• 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
• 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
• 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
• 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
• 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!

#LIHybrid