Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.
On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.
In this remote role, you will report to our Brand Marketing & Operations Lead.
You will:
Guide the trajectory of the Waymo brand for new market launches outside the U.S., ensuring a unified global masterbrand identity is established concurrent with tonal and storytelling nuances specific to each market
Build go-to-market brand and content launch strategy, framing our tech, product, and experience in a bespoke way that meets local industry, consumer, and community needs
Manage, consolidate, and prioritize market launch requirements in close collaboration with UXR, Policy, Legal, Regulatory, Operations, Marketing, Public Affairs, and PR
Identify marketing vendors needed to deliver localized expertise; contract, train, and onboard those agencies
Work closely with Marketing, Public Affairs, and PR counterparts to align international marketing needs with existing practices such as social media monitoring, lifecycle management, web presence, and media buying
Build best-in-class brand launch process and carry that knowledge through to subsequent countries
You have:
10+ years of experience in brand marketing, brand strategy, creative strategy, and/or product marketing
Experience building new brands or business lines with international significance, preferably in-house for a major technology or consumer brand
Proven success onboarding, training, and leading marketing, advertising, and social media agencies
Strong project management skills with the ability to create end-to-end marketing strategies and processes from scratch
Creative visionary with proven sensibility and strong portfolio of impactful marketing case studies
Great judgement, and can work independently with minimal supervision
We prefer:
Familiarity with autonomous driving technology
Thrives in fast-paced, startup-like environment
Fluency in multiple languages (i.e. English, Japanese, Spanish, German)
Travel required approximately 25% of the time, primarily to EMEA and Japan
The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
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