Brand & GTM Analytics Manager

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
The Growth Marketing Strategy & Analytics team sits at the center of the Cash App and Afterpay growth engines, shaping the strategy behind how marketing drives customer growth. We partner closely across Product, Data Science, and Customer Insights (Research) to define and measure success, identify growth opportunities, and influence where the business invests next.
Cash App is known for its innovative brand marketing, and as the Brand & GTM Analytics Manager, you will be the analytical owner responsible for shaping how these efforts are understood through a performance lens. You will unify historically fragmented top-of-funnel measurement and ensure brand channels are represented in reviews with executive leadership. As many of these channels are market-specific, you will also own a centralized, geo-based measurement and insights roadmap that informs how we grow in priority markets.
You Will

• Develop and own the framework for how Cash App consistently measures and reports on top-of-funnel brand marketing efforts (e.g. TV, OOH, experiential activations, owned social) at scale and within priority markets.
• Lead a centralized strategy and roadmap for geo-based marketing initiatives, driving alignment on goals, measurement, and impact across marketing channel leads and cross-functional partners, such as Customer Insights.
• Analyze brand and GTM initiatives alongside customer adoption and engagement trends in target markets to assess effectiveness.
• Translate complex data into compelling narratives that influence senior leadership decisions and align the broader Marketing organization.
• Partner closely with Data Science and Data Engineering to integrate top-of-funnel brand channels into our core measurement and reporting infrastructure (e.g. Media Mix Modeling).
• Design and build automated reporting for brand channels and target geographies to support ongoing performance reviews, planning, and executive visibility.

You Have

• Typically requires a minimum of 5+ years of related experience
• A deep understanding of how top-of-funnel brand marketing drives performance and connects to lower-funnel acquisition, engagement, and retention efforts.
• Experience building and scaling measurement programs for top-of-funnel brand channels and/or geo-based marketing initiatives, and communicating the impact to senior leadership.
• The ability to evaluate and recommend the right measurement approach (e.g. brand lift studies, geo-based experimentation) for different marketing campaigns, clearly articulating tradeoffs and implications to stakeholders.
• Demonstrated ability to work across diverse partners and synthesize their priorities into horizontal strategic roadmaps.
• Familiarity with network effects, how they influence growth potential, and how marketing and GTM strategies can leverage them.
• Proficiency in SQL and experience with data visualization tools such as Tableau, Mode, or Looker

Technologies We Use and Teach

• Snowflake
• Data visualization (e.g. Tableau, Mode, Looker)
• AI and automation tools (e.g. ChatGPT, Goose)

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$135,200 - $202,800 USD
Zone B:
$125,800 - $188,600 USD
Zone C:
$119,000 - $178,400 USD
Zone D:
$108,200 - $162,200 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.