The Brand Director at Hypegolf will lead the golf vertical's strategy, manage budgets, enhance brand positioning, and foster community engagement while partnering with sales and content teams.
Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX.
Hypegolf is a contemporary golf platform at the cutting edge of trends, products, lifestyle and discovery in this new era of golf. Combining style and youth culture, modern-day golfers of all levels of experience and creatives come together to enjoy the sport in their own ways.
Responsibilities:
- Build and refine Hypegolf’s long-term strategy in conjunction with senior leadership inline with corporate objectives and relevant KPIs.
- Partner with the Hypegolf content lead to hone the editorial direction of Hypegolf, developing the platform’s visual and written voice, franchise content, and explore new media opportunities.
- Identify cultural moments, conversations, and ideas that generate attention, momentum, and earned interest
Work with the Hypebeast sales team to explore and sell activations like tournaments, pop-up shops, merchandise. - Foster and develop brand, tournament, player and other talent relationships in the Hypegolf space.
- Coordinate and execute “go-to-market” launch plans in collaboration with stakeholders.
Partner with R&D, Project Management and Sales to develop innovations and bring them to market, providing input on all relevant subject matter to golf. - Manage vertical budget, P&L, and other program-related financial issues.
- Support the execution of all golf sponsorship, partnerships, and licensing agreements.
- Work closely with Sales to capture business opportunities for vertical growth.
- Advise on brand positioning and marketing messages for the vertical and its products and programs (including consumer-facing and brand partner-facing content).
- Support the development of Hypegolf into a passionate community.
- Communicate insights regarding the industry, competition, and products to align teams.
- Develop brand-led marketing and activation ideas at the intersection of golf, fashion, and culture.
Golf Vertical Leadership
Marketing and brand
Requirements:
- Bachelor’s Degree or higher.
- Deeply passionate about golf and its contemporary landscape (including brands, product, players, tournaments, and more).
- 7 to 10+ years of experience in a related business (editorial, marketing, creative agency, publisher) with at least 3 years in a corporate setting interacting with senior management.
- Experience in community building through editorial, content, and IRL programs.
- Strong knowledge of branding and brand building on various marketing platforms/channels.
- Project management skills with proven ability to manage complex projects and programs.
- Excellent interpersonal and communication skills.
- Ability to work independently in a fast-paced and entrepreneurial environment
- Experience in consumer goods industry marketing.
- Experience working with brand influencers.
- Understanding of creative, retail, distribution, and e-commerce.
- Less experienced candidates will be considered as Brand Manager.
Similar Jobs
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The role involves developing and deploying network security measures, managing DDoS defenses, and improving security practices across the organization's hybrid cloud network.
Top Skills:
AlgosecAnsibleAWSBgpDdosFiremonGCPIpsecOspfSdnTcp/IpTufin
Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
The Application Modernization Architect will guide clients on cloud-native development and software modernization, creating technical roadmaps and architectures, and engaging in hands-on coding as needed.
Top Skills:
AWSAzureDockerGCPKubernetesOpenshift
Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
The Director of Parts Sales leads strategic growth and revenue efforts while managing a customer-focused team, enhancing sales performance, and developing sales strategies for large fleet organizations across multiple geographical areas.
Top Skills:
MS OfficeSalesforce
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
