Brand Designer, Social

The Brand Designer, Social will play a critical role in elevating Midi Health’s social channels by creating a level of brand visuals and creative communications that match — and help define — the ongoing evolution of the Midi Health brand. You’re a designer first, but you love bringing bold creative ideas to life across Instagram, TikTok, Facebook, YouTube and other digital platforms, ensuring our social presence reflects the same innovation, care, and energy we bring to women’s healthcare. This position blends design mastery, cultural awareness, and brand storytelling to make every social touchpoint unforgettable.

This job is “HOT”: 🔥

• Play a critical role in shaping and elevating Midi Health’s social presence to new creative heights.
• Build something from the ground up in a high-growth, mission-driven environment.
• Thrive in a fast-paced, creative setting, learning new tools and exploring fresh design trends.

Business impact - 📈

• Brand Storytelling: Design compelling, on-brand social media assets including graphics, videos, animations, and infographics.
• Content Expertise: A strong aesthetic sense and the ability to translate brand visuals to what looks good in-feed, on Reels and across Stories.
• Elevated Brand Presence: Create high-impact visuals and creative communications that embody the Midi Health brand and reflect its ongoing evolution.
• Engagement Boost: Develop content that not only looks amazing, but inspires interaction and converts.
• Platform-Specific Creativity: Tailor designs for the unique requirements and best practices of Instagram, TikTok, LinkedIn, and emerging platforms.
• Culture Connection: Stay plugged into social media trends, pop culture, and current events to ensure content is timely, relevant, and resonates with our audience.
• Collaboration: Work with design leaders and partner with marketing and content teams to deliver cohesive campaigns that reinforce brand identity and messaging.
• Performance Insight: Use analytics tools to evaluate design effectiveness and iterate on creative based on engagement metrics.

What you will need to succeed: 🌱

• 6+ years of experience in visual design, ideally with a focus on social and digital content (agency and/or in-house)
• A strong portfolio of brand work across social, digital and campaigns
• Strong design instincts with deep understanding of layout, typography, photography and motion
• Proven experience designing content for social media platforms, preferably for a consumer-facing brand
• Hands-on experience creating for Instagram, TikTok and emerging social media platforms
• Proven ability to translate brand standards and strategic objectives into inspiring, platform-specific creative
• Proficiency in design tools (e.g. Figma, Adobe Creative Suite)
• Strong video editing skills (e.g. Premiere, Final Cut, CapCut)
• Skilled in multi-tasking and ability to produce high-quality content quickly in a fast-moving environment
• Excellent communication skills and the ability to collaborate effectively across teams

You may also have:

• Agency Experience
• Experience in healthcare, wellness, or telehealth marketing.
• Motion graphics and video editing skills for platforms like TikTok and Instagram Reels.
• Photography and basic videography experience
  

The interview process will include: 📚

1. Recruiter Screen (30 min)
   
2. Hiring Manager Screen (30 min)
   
3. Final Team Interviews (2 hours)
   

The Salary range for this role will depend on experience and location.

While you’re waiting for us to review your portfolio, here’s some fun content to check out 🎥

• Midi Health: Patient Journey
• Mid Health Patient Testimonial (ad)
• Midi Health Patient: Toi-yan
• Midi Health Patient Testimonial: Dee
• Midi Health Clinician Testimonial: Emy
• Midi Health Clinician Testimonial: Amanda
• Midi Health Accelerates Mission, Closing $60M Series B

Midi Health is a diverse organization. We encourage applications regardless of color, religion, gender, sexual orientation, gender identity or expression, age, nationality, marital status, disability, and veteran status.

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