Brand and Content Lead

High velocity, high intensity, high trust, high bar, high impact, and a will to win.

If those words resonate deeply with you, this could be your next career move. We’re seeking someone who leads with humility, pursues audacious goals, and is motivated by meaningful impact on people and the world.

At FutureFit AI, our core mission is to help more people get to better jobs faster and cheaper, with a specific focus on those facing barriers to opportunity. Our work helps resolve the growing issue of economic inequality, ensuring that no one is left behind in the future of work. Our AI-powered platform brings efficiency and insight to workforce development, replacing outdated systems and unlocking human potential at scale.

Ready to make an impact? Apply today.

Important note: Data shows that men typically apply when meeting 3/10 requirements, while women often wait until it’s 10/10. We encourage you to apply if you see a strong (not necessarily perfect) fit.

We’re seeking a Brand & Content Lead to join our team. You will own how FutureFit AI shows up in the world: voice, story, social presence, and the operational backbone of our video series on the future of work.

This role lives in Strategy & Operations / Manage pillar and will help define brand holistically. LinkedIn is our primary playing field, short-form video is our primary medium, and the bar is to earn attention in a serious industry rather than chase it.

• The show: Operational ownership of our video series on the future of work. Production cadence, guest pipeline, publishing rhythm.

• Brand voice and identity: A consistent FutureFit AI voice across the website, social, decks, episode collateral, and founder communications.

• LinkedIn and short-form video: The primary distribution surface for the brand. Steady cadence of clips, posts, and supercuts. The bar is considered work that lands in a serious industry, not engagement bait.

• Written content: Show notes, episode pages, guest bios, newsletter copy, founder communications. Writing is roughly half of this role.

• Cross-functional partnership: Close work with Marketing and Growth on distribution, and with external production partners on the show.

• One to five years in brand, content, marketing, or media production. We are open at both ends of the range.

• Demonstrated fluency with LinkedIn as a B2B platform, with a feel for what works in a serious, professional industry.

• Comfort with short-form video as a creative and editorial tool. You do not have to be the editor, but you should be able to brief one, QA a cut, write a hook, and understand pacing for vertical formats.

• Sharp written communication. The ability to draft in a voice that is not your own and hold it consistently across surfaces.

• A demonstrated ability to ship on cadence rather than on inspiration.

• Fluency with the modern AI toolkit for content production and operations.

• Direct experience producing or operating a B2B video podcast.

• Content experience in B2G, government, philanthropy, or otherwise regulated industries.

• Light video editing chops.

• Background in workforce development, AI, or B2B SaaS.

Your alma mater isn’t our focus. Your grit, hunger, and drive are. If you learn continuously, tackle challenges head-on, and know your strengths and gaps intimately, you’re our person.

[Hybrid, NYC or Toronto] This role is hybrid in either New York City or Toronto. For candidates living in Toronto, our office is conveniently located at 325 Front St West (a short walk from Union Station). For candidates living in New York City, our office is at 18 W 18th Street. Open to remote, east coast.

Although this role is hybrid, you may be expected to travel up to once per quarter, primarily for show recordings, offsites, or events.

The base salary range for this role is USD $80,000 to $130,000 in New York and CAD $75,000 to $115,000 in Toronto. This range reflects the varying levels of expertise and responsibilities that will be determined through the interview process, based on applied experience and other criteria established by the hiring committee. The range is intentionally wide because we are open at both junior and senior IC levels.

The Hiring Journey

At FutureFit AI, our hiring process is designed to help you assess whether this role and our culture are the right fit based on your unique skills, mindset, and experiences. We move fast and work with intensity, so we want you to get a real sense of that from the start.

Each journey includes a mix of interviews and a performance challenge. For this role, that might look like:

1. Online Application

2. Initial Screen with Director of People & Culture

3. Interview with Hiring Manager (VP Strategy & Operations)

4. Performance Challenge

5. Final 1:1 Interviews

6. Final Decision

Generally, this entire process takes around 6 weeks, although the timing can vary due to specific candidate circumstances.

At FutureFit AI, we're not just building a company—we're transforming how talent and opportunity connect. Join our driven team united by a commitment to job seekers and the workforce ecosystems we serve.

• Team: 30-50 across US and Canada (hubs in NYC and Toronto)

• Customers: Workforce development agencies and intermediaries, government agencies, employers

• Industry: SaaS/AI technology

• Funding: Bootstrapped 0-1, then raised funding led by JP Morgan

• Structure: Growth, Customer Success, Product, Engineering, Data, People & Culture, Finance & Operations

• Be Curious

• Drive to Outcomes

• Raise the Bar

• Speed Matters

• Own It

• We Over Me

At FutureFit, we use artificial intelligence (AI) tools to make our hiring process more efficient, consistent, and equitable—never to replace human judgment. We use AI in the following ways:

• Screening support: AI may help us compare applications against the skills and experience required for a specific role. These skills are defined by the hiring team for each position. A human reviews each application, with the AI assessment as just one input.

• Interview support: In some interviews, we may use an AI notetaker to summarize the discussion so interviewers can focus on being present in the conversation.

• Insights, not decisions: AI provides data points to support our team’s evaluation but does not make or recommend final hiring decisions. Every hiring decision is made by people.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request an accommodation.
© FutureFit AI All rights reserved, we are proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, gender identity, sexual orientation, age, disability, veteran status, or other applicable legally protected characteristics. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.