Bond & Specialty Insurance - AVP, Marketing Strategy Lead

Marketing

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range$142,500.00 - $235,100.00

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As the AVP, Marketing Strategy Lead, you will be the visionary architect of our marketing strategy, driving key actions and accountable for delivering impactful results that establish Travelers as the go-to carrier for business customers' insurance needs.
You will work to deliver positive outcomes in keeping with cross-business-unit objectives, including but not limited to, new and expanded business demand generation. As a collaborative thought leader, critical thinker, and trusted advisor, you will effectively translate the latest best practices in data-driven marketing and distribution channel engagement to concrete initiatives that business and field sales leaders will embrace and champion. The AVP will orchestrate and execute key actions for the strategy through efficient and effective partnership with both business experts and Enterprise Integrated Marketing teams.What Will You Do?

• Embed yourself within the business units to deeply understand their challenges and opportunities. Drive their success by crafting and executing marketing strategies that create robust pipelines for sales and underwriting, ensuring measurable business growth.
• Craft innovative B2B marketing strategies that not only meet business objectives but redefine them, leveraging deep audience insights and cutting-edge marketing practices.
• Build and maintain an in-depth understanding of business plans, sales approaches, organizational structure, financials, and go-to-market approaches by being an active participant in key business, service (e.g., Claim and Risk Control) and Field sales leadership meetings, working groups and industry activities.
• Collaborate with research and customer experience teams to define and leverage outside-in research, enhance that with independent learning through industry conferences and trade shows to inform marketing strategies with customer, agent/broker, and competitor insights.
• Create detailed marketing strategy briefs by initiative and ensure they are translated into efficient and effective cross-channel marketing plans that include approaches to content, digital and other channels and measurement approaches.
• Create vision for live and virtual events to maximize the impact on preference and demand among prospects and agents/brokers.
• Leverage a clear understanding of best-in-class marketing technology solutions to collaborate effectively with relevant leaders from marketing, operations, and data teams. Drive the adoption of new marketing technology and sales capabilities across people, process, technology and data.
• Ensure marketing and sales capabilities are aligned and support distribution engagement between field sales teams and independent agents and brokers.
• Effectively manage the marketing budget for assigned business units to maximize business impact.
• Perform other duties as assigned.

What Will Our Ideal Candidate Have?

• Bachelor’s degree in marketing or a related field, or equivalent experience.
• 10 or more years of B2B marketing strategy experience, some of which in insurance marketing or the insurance industry is a strong plus.
• 4 or more years of people leadership experience.
• Thorough understanding of B2B marketing concepts and the marketing technology landscape, with an ability to translate capabilities to actionable strategies. Seismic and Seismic Learning knowledge is a plus.
• Advanced knowledge on how to research and target wants/needs of various audiences.
• Demonstrated ability to influence and drive strategic initiatives at the highest levels within complex, matrixed organizations.
• Highly collaborative work style and ability to demonstrate credibility to other functions when leading cross functional teams.
• Advanced presentation (PowerPoint) skills with impeccable verbal and written communication.
• An unwavering commitment to action and results, with the agility to navigate both strategic vision and operational execution seamlessly.
• Strong time and project management skills.
• Technically astute at working with marketing technology and data.
• An analytical and creative thinker who comes up with solutions "outside the box" when presented with novel or complex challenges.

What is a Must Have?

• 8 years of marketing experience.
• Extensive experience translating customer and/or market research into actionable plans.