B2B2C Visual Designer

About This Role:

We’re looking for a talented Visual Designer to join our creative team and play a pivotal role in developing scalable, on-brand digital assets for our B2B2C and B2B marketing initiatives. This role is critical in supporting our partner and enterprise marketing efforts, creating campaigns and templates for banners, flyers, email designs, and other digital assets that will streamline creative production and enhance consistency across campaigns.

If you’re passionate about e-commerce, partner marketing, and designing assets that balance creativity with performance, we’d love to have you on our team.

Create & Optimize Digital Marketing Assets:

• B2B2C & B2B Partner Materials: Design co-branded banners, flyers, presentations, and digital assets for our Third Party Administrator (TPA) partners and enterprise clients.
• Email & SMS Campaigns: Develop templated and custom email/SMS creatives for marketing automation, partner promotions, and enterprise outreach.
• Web & Performance Marketing Assets: Create website banners, landing page graphics, and display ads optimized for engagement.
• Sales Enablement & Thought Leadership: Support B2B marketing efforts by creating pitch decks, infographics, whitepaper visuals, and event collateral.
• Social Media & Content Visuals: Design infographics, organic social media creatives, and storytelling assets tailored for B2B2C and B2B audiences.
• Cross-Device Optimization: Ensure designs are optimized for desktop, mobile, and tablet across all marketing channels.
• GIFs & Animations (Bonus): Ability to create simple animations, GIFs, and motion graphics for digital marketing campaigns.

Develop & Maintain Design Templates for Scalability:

• Build reusable design templates for banners, flyers, email assets, sales collateral, and digital ads to streamline campaign execution.
• Ensure easy customization for different partners and B2B clients, ensuring brand consistency while allowing for co-branding flexibility.
• Establish and maintain design guidelines for templated assets to improve efficiency and standardization.
• Collaborate with marketing and sales teams to iterate on templates based on performance and feedback.

Ensure Brand & Partner Consistency:

• Maintain brand integrity across all creative materials while adapting assets for partner and enterprise-specific guidelines.
• Work closely with marketing, sales, and content teams to ensure all visuals align with campaign goals and messaging.

Drive Design Innovation & Performance:

• A/B test different visual approaches to optimize engagement and conversion rates.
• Keep up with digital design trends, UX/UI best practices, and e-commerce innovations to ensure high-performing assets.
• Bring new creative ideas to enhance partner marketing, sales enablement, and customer engagement strategies.

Qualifications:

• 3-5 years of experience in digital design, preferably in e-commerce, B2B2C, B2B marketing, or health/wellness industries.
• Proven experience designing banners, flyers, email templates, sales collateral, and display ads for multi-channel marketing campaigns.
• Strong portfolio showcasing a variety of B2B2C and B2B digital marketing designs, including templated assets.
• Proficiency in Figma, Adobe Creative Suite, and other design tools.
• Solid understanding and experience designing within various CMS platforms (e.g., WordPress, Contentful, Fastr, Builder.io) and marketing technology systems.
• Attention to detail with a focus on creating high-quality, scalable designs.
• Basic understanding of design systems.
• Experience with project management tools like Jira or Monday.
• Knowledge of A/B testing tools and data-driven design decisions.
• Strong problem-solving abilities with a focus on delivering user-centered solutions.
• Excellent communication skills for presenting ideas to technical and non-technical stakeholders.
• Ability to work independently while collaborating effectively within a team.
• Understanding of UX/UI principles and performance-driven design strategies.
• Knowledge of digital marketing trends, e-commerce best practices, and user-centric design.
• Ensure compliance with accessibility standards (e.g., WCAG) and promote inclusive design practices.
• Ability to manage multiple projects efficiently in a fast-paced environment.
• Strong communication skills and ability to work cross-functionally with marketing, sales, and content teams.

Additional Details:

At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location. 

• Compensation: $70,000 - 90,000
• Discretionary Annual Bonus Eligibility: Up to 10%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours